Possibility, Redefined, with Ron Alford (Leadership, Vision, Confidence, Focus, Running)

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The Action Catalyst 30 min 4 speakers transcribed
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Ron Alford 0:00
it crushes your soul it's so good for me to get out there and just get beaten and i don't know any other pretty way to say it man you remember those moments where you were so depleted okay you take some breaths you take a minute you recollect your thoughts your mind re-centers you're reinvigorated you keep rallying and i welcome that i want to be in areas where i feel pressure
Narrator 0:21
Top leaders. Meaningful conversation. Actionable advice. Bulldoze complacency. Ignite inspiration. Create impact. Produced by Southwestern Family of Companies. This is the Action Catalyst. Redefining possible. The game-changing guide to overcoming barriers and accomplishing your goals is now available in a newly revised and expanded edition. Author, Ron Alford.
Ron Alford 0:50
There were some very specific updates that we wanted to work on. And the goal was to take this from really good to great. The overriding theme is impact. What does significance really mean? The character traits that I want to be known for, that I wanted this book to be about. Things like vision, having a purpose for one's life. Things like, how do I plan my time more effectively? How do I have boundaries? Things like, how do I reframe beliefs? These are truths that bring my mind back to center. Stuff that people can use not just in the boardroom, but things they can use when they go home with their own children. or when they have their own routines or their own quiet time where they're wrestling with their thoughts.
Narrator 1:25
Redefining possible will inspire you to get outside of your box and live a happier, healthier life. When you order redefining possible today at redefiningpossible.com.
Adam Outland 1:38
Welcome back to the Action Catalyst. Today, we are joined by Ron Alford, a senior partner, VP of a free executive coach and speaker at Southwestern Consulting. It's awesome to have you back on the podcast. You've been on this before. I am excited to formally interview you because you're trapped and I could ask you all the embarrassing things publicly that I've always wanted to ask. Thank you for having me, Adam. But in all honesty, one of the things that I've always respected about you and how you've lived your life outside of business is, I guess, first and foremost, how you run. My first experience learning about you, I remember, was when you talked about how you just run 35 miles one year for every year you've been alive because it was your 35th birthday.
Adam Outland 2:24
I was both amazed and thought you were a masochist at the same time. But then when you unpacked, you know, why you did it, what it meant to you, I thought that was really cool. But talk to me about when did running start for you?
Ron Alford 2:36
Yeah, it's such an interesting thing how gut feelings happen. I remember walking into a running store. You just get some shoes, not thinking much of it. My whole life was basketball, football, just more team sports. And I saw this fundraiser for the Leukemia Lymphoma Society where you can do a triathlon. You can go to Kona, Hawaii with a group of people you don't know and raise, I believe it was six and a half thousand to go to Hawaii and do this triathlon, this Olympic distance triathlon. And I didn't have a bike. I didn't really run other than to score a basket or a touchdown. And I just thought, man, that'd be neat. I was getting a little older and team sports weren't the thing anymore. And I remember fundraising for that and falling in love with the whole philanthropic side of what we were doing there. But then also the actual race itself and the endurance side of it and just really what it took to prepare there. And so after doing the race, I thought, oh, the biking was cool. The swimming was cool, but man, the running part was awesome.
Ron Alford 3:32
And so that, that started a series of like, okay, well, let's see what these half marathons and marathons and these things are like. And finally got into some, some trail stuff where you're not as consumed with the watch. You can't really, you know, when you're going up a mountain or doing technical single track, you know, you can have an 18 minute downhill mile that changes everything.

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