Ron Boss Everline

It won't work.

So whether it's you or a physical product, if you, it's not going to work.

And so from a, from, from how I like to lean in, making sure that the intentions there while building the, the,

All the other things around it, it's how I like to lead.

And it's also like why I've been able to be in this position because I get to show up with so much authenticity to what I've experienced and what I've learned.

And being able to share what I've learned help up-and-coming founders.

I get to be a part of this company called C4 Neutral Boat.

I've been with 10 years.

I've been a part of a, you know, just jumping into it, just kind of a little segue to like...

was offered more money, stayed with the company.

Company, I have equity in the company.

Company goes, Cure Dr. Pepper comes in.

Well, and there's a $3 billion valuation.

I've helped sign a bunch of athletes along that journey.

Well,

When I'm talking to my up-and-coming founders or I'm leaning in, the number one thing is stay consistent.

Keep the main thing the main thing.

Are you driving?

Are you helping beyond your title?

Are you doing things beyond what they've asked you to do?