Ron Friedman

And that orienting question will be different for every person, but it's really valuable to identify what that question is for you.

Well, one of the things we know from the research is we're better at doing creative work when we're tired and better at doing focus work when we're sharp.

And so I'll often think of that.

I'll keep a list of ideas to think about that I will examine before I go swimming, for example, because I find that the mind wandering that happens when I'm swimming is very conducive to having great creative ideas.

I appreciate your curiosity for this.

I'd be the same way.

I'd be asking the same kind of questions.

I collect gym memberships is the way I put it.

I think there are worse things to collect in the world.

I have about four or five gym memberships.

And I go to one because it has a pool.

I go to a different one because it has great exercise equipment without a television.

I find the television really distracting at the end of the day when I'm tired.

Another one has a great basketball court or a pickleball community.

Exercise is definitely a big part of my life.

And it became that way.

And once I started seeing some of the research on exercise, and I think a big breakthrough for me was recognizing that exercise wasn't something I selfishly do for myself.

It's literally part of my job.

If I want to have great ideas, I need to exercise.

If I want to have sustainable energy, I need to exercise.