Ron Lynch

He is hell-bent on global domination.

We just broke our 100,000-unit soul mark.

Well, I sure am willing to help find the map.

I guess the one thing is that I'm not a one-trick pony, that I've launched probably close to 50 brands with both entrepreneurs and with Fortune 500 companies.

Um, I, companies I've worked with, SC Johnson Wax, Valvoline, um, the last company I was with, uh, did, uh, Clarisonic skincare brush, um, Sonicare toothbrush, um,

Things like that.

Lots of consumer goods.

Oh, sure.

Okay.

So, first of all, when we found GoPro, it was what I'm going to call a mediocre camera with great attachments.

It was almost a pinhole camera.

And the camera that we all buy today with GoPro is super advanced compared to where they started.

But they always had great mounts.

And Nick Woodman was at the Salt Lake City...

outdoorsman show.

He was literally living in his van, which was full of skateboards and skis and surfboards, which he unpacked and pulled a couch out of it, and that became his trade show booth.

So he'd drive his van right onto the trade show floor and unpack his van, and that'd be his apartment and his trade show booth for the week, which was pretty cool.

And so he really is authentic to the brand.

He is a surfer.

And, uh, so we found Nick and we, we knew that the product was, was going to be cool because it is a vanity product.