Ron Shaich
👤 PersonAppearances Over Time
Podcast Appearances
If I don't understand what I'm doing, I'm going to build it wrong.
I'm going to fail.
Rarely.
It's really hard.
Because organizations, by their nature, don't like to change.
In fact, I'll share with you something I've written about.
I call it the life cycle of a business.
It starts with discovery and ends with delivery.
And think of it this way.
When a business starts out, it's so hard to get off the ground and win.
So hard.
Probabilities are very low.
You have no capital, no scale, no competitive advantage.
You have the highest cost you're ever going to have.
And it requires something that really is powerful to break through with the consumer to deal with all those forces working against you.
But some people do.
And people discover a better way to approach the customer, that touch the customer, a better experience.
And they get off the ground and they start to scale.
And it works.
And it's doing well.