Ron Shaich

And it's getting bigger.

Along comes outside capital.

And outside capital says, you know, we can help you grow even further.

And pretty soon you have a board meeting of people saying, you know, this business is doing great, but you know what?

It could do even better if we bring in some of these, I'll call them delivery people.

Delivery people are, you know, financial planning and purchasing and everything.

a range of different disciplines.

And the truth of the matter is, you bring in the delivery people, it makes the place better.

The margins get better.

The business gets more disciplined.

It gets tightened.

But here's what begins to happen.

And not over six months, but over years and half a decade, the delivery people and the discovery people find they're talking different languages.

The language of discovery is the language of poetry.

It's the language of imagine if, if only we could do this.

The language of discovery, of delivery, is the language of prove it to me.

Show me the numbers.

Let me see the spreadsheet.

I don't believe you.

And quite frankly, these forces challenge each other.