Ron Shaich

But the language of delivery, because it does add value, starts to push out discovery.

Because discovery doesn't have oxygen if you've got delivery pushing down on it.

And over time, what happens in so many food companies is that discovery is pushed out by delivery.

Delivery gets stronger and stronger and stronger, and it becomes the dominant force in the company.

And then these companies wake up after 15 or 20 years.

They're billion-dollar companies.

And they're really powerful about delivering what was wanted and needed by the consumer five years ago, 10 years ago, and 20.

And really terrible about discovering what's going to be needed and wanted for tomorrow.

And so one of the things that I've always focused on is actually protecting discovery.

And in fact, as the CEO, viewing my role as discoverer-in-chief, innovator-in-chief, I

Because that will, by the very nature of centrifugal force and size and scale, you will end up decapitating discovery in these companies.

Well, my reaction to it is I know the polls.

I've been there.

Look, the world pays, the marketplace pays for something that's getting bigger, larger, better.

So how do you do that?

You add things.

You improve things.

You make it better.

We all want that.

I mean, we're susceptible to that by human nature.