Ronnie 2K

Yeah, I mean, I think it started with 2K, right?

Like, we have the city, and a lot of these brands are trying to get on our radar to have their digital avatar wear it, so...

It made sense to kind of do the physical version of that, like give fashion brands an emerging place to like go storytell.

I don't think it'll be out by the time this releases because we just announced that it's in production.

It's amazing.

I was reached out to by actually several groups, but one, the director was actually a high school friend of mine.

So he knows my childhood very authentically, like he lived it.

Very, very dope that that story is going to get told from me being a kid, a brown kid who didn't have a lot, you know, getting harassed for being brown.

And now, how does that prepare me to be Ronnie2k as the face of the most popular video game franchise in the world?

Humble beginnings, huh?

Yeah, yeah, yeah.

I mean, I think people are really going to be surprised by that.

And I think it's a lot of people are always surprised that, like, I'm very forthcoming with the fans and I, like, just I'm very normal.

I think a lot of it's because I just remember where I came from.

Yeah, I think the NBA gives us a real good lens to be able to,

talk about relevant things always you know like be in that culture fashion music all of the elements that are beyond basketball allow us to be 365 and we just want to be on top of minds of our players and try to give them everything that we can

Definitely not the top 10 anymore.

I wish I, I mean, some of these guys, they don't touch grass for like weeks now.

It's insane.

So I, obviously I'm on the road.