Chapter 1: What challenges did Ronnie 2K face growing up as a brown kid?
by actually several groups but one the director was actually a high school friend of mine so he knows my childhood very authentically like he lived it very very dope that that story's gonna get told from me being a kid a brown kid who didn't have a lot you know getting harassed for being brown and now how does that prepare me to be ronnie 2k the face of a wow the most popular video game franchise in the world
Chapter 2: How did Ronnie 2K's upbringing influence his leadership style?
I think people are really going to be surprised by that. And I think it's a lot of people are always surprised that like I'm very forthcoming with the fans and I like just I'm very normal.
Chapter 3: What is the concept behind Ronnie 2K's new company, Levels?
I think a lot of it's because I just remember where I came from. That's it.
Chapter 4: How does Ronnie 2K maintain humility as the face of NBA 2K?
That's respect.
Chapter 5: What strategies keep NBA 2K relevant throughout the year?
Okay, guys, ComplexCon Day 2 here with Ronnie2k. How's it been going, man?
Chapter 6: How accurate are NBA 2K simulations compared to analysts?
It's been great.
Always such a pleasure to see these emerging fashion brands.
Chapter 7: What is Ronnie 2K's perspective on the MJ vs LeBron vs Steph debate?
Obviously, a great chance to see a lot of friends, too. Nice.
Chapter 8: What does the future hold for Ronnie 2K and NBA 2K?
I saw you just announced your new company, Levels, as well, a few months ago, right? Yeah. Yeah, so we have an experiential three-level space, a block from the Chase Center where the Warriors play. It's a bit dope. Like, every celebrity that means anything in the fashion world is stopped by there. Much love, much respect. And we just...
What's cool about it is, you know, we get the best brands in there, and they always send us our best stuff. People that don't even show up anywhere but online, it's cool that, you know, we get a physical space so that they can storytell and, you know, get their word out there. Nice. So you basically help fashion brands with their marketing? Yeah, I mean, I think it started with 2K, right?
Like, we have the city, and a lot of these brands are trying to get on our radar to have their digital avatar wear it, so... It made sense to kind of do the physical version of that, like give fashion brands an emerging place to like go storytell.
Let's go. You also got a documentary coming out. It might be out by the time this releases. Could you talk to us about that?
I don't think it'll be out by the time this releases because we just announced that it's in production. It's amazing. I was reached out to by actually several groups, but one, the director was actually a high school friend of mine. So he knows my childhood very authentically, like he lived it.
Very, very dope that that story is going to get told from me being a kid, a brown kid who didn't have a lot, you know, getting harassed for being brown. And now, how does that prepare me to be Ronnie2k as the face of the most popular video game franchise in the world? Humble beginnings, huh? Yeah, yeah, yeah. I mean, I think people are really going to be surprised by that.
And I think it's a lot of people are always surprised that, like, I'm very forthcoming with the fans and I, like, just I'm very normal. I think a lot of it's because I just remember where I came from.
That's respect. How do you keep 2K so, what's the word I'm looking for? It's always in the conversation. Like, it's always relevant.
Yeah, I think the NBA gives us a real good lens to be able to, talk about relevant things always you know like be in that culture fashion music all of the elements that are beyond basketball allow us to be 365 and we just want to be on top of minds of our players and try to give them everything that we can
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