Rory Sutherland

Yeah. Yeah. And I... The other thing I think is interesting is if you really want to bond people, one interesting thing is to reduce the amount of money you spend on rent. But I think you have to correspondingly ring fence a bit of that saving and spend it on what you might call staff jollies.

Yeah. Yeah. And I... The other thing I think is interesting is if you really want to bond people, one interesting thing is to reduce the amount of money you spend on rent. But I think you have to correspondingly ring fence a bit of that saving and spend it on what you might call staff jollies.

Now, I don't mean total self-indulgence, but I mean away days where maybe we should take some office space by the sea somewhere like Margate, Folkestone, Brighton. Okay. Just because actually, if you want to bond people, I don't think an office is a particularly good place for bonding. I think if you take people on a trip together, you find people bond very, very tightly.

Now, I don't mean total self-indulgence, but I mean away days where maybe we should take some office space by the sea somewhere like Margate, Folkestone, Brighton. Okay. Just because actually, if you want to bond people, I don't think an office is a particularly good place for bonding. I think if you take people on a trip together, you find people bond very, very tightly.

Now, I don't mean total self-indulgence, but I mean away days where maybe we should take some office space by the sea somewhere like Margate, Folkestone, Brighton. Okay. Just because actually, if you want to bond people, I don't think an office is a particularly good place for bonding. I think if you take people on a trip together, you find people bond very, very tightly.

I mean, famously, you'll love this story from advertising. The Coke Hilltop ad, I'd like to teach the world to sing. It was conceived at, I think, Dublin Airport because there was a massive flight delay. And effectively, there's a quote from Bob Dylan in Brownsville Girl where he said, isn't it funny how people who've suffered together have more in common than those who are most content?

I mean, famously, you'll love this story from advertising. The Coke Hilltop ad, I'd like to teach the world to sing. It was conceived at, I think, Dublin Airport because there was a massive flight delay. And effectively, there's a quote from Bob Dylan in Brownsville Girl where he said, isn't it funny how people who've suffered together have more in common than those who are most content?

I mean, famously, you'll love this story from advertising. The Coke Hilltop ad, I'd like to teach the world to sing. It was conceived at, I think, Dublin Airport because there was a massive flight delay. And effectively, there's a quote from Bob Dylan in Brownsville Girl where he said, isn't it funny how people who've suffered together have more in common than those who are most content?

And these people had basically all been together, you know, and they were stuck at Dublin Airport overnight. And he noticed that effectively people were all going to the Coke machine. And because of the shared adversity, they were all bonding in ways that they never would have done had the flight been on time.

And these people had basically all been together, you know, and they were stuck at Dublin Airport overnight. And he noticed that effectively people were all going to the Coke machine. And because of the shared adversity, they were all bonding in ways that they never would have done had the flight been on time.

And these people had basically all been together, you know, and they were stuck at Dublin Airport overnight. And he noticed that effectively people were all going to the Coke machine. And because of the shared adversity, they were all bonding in ways that they never would have done had the flight been on time.

It only lasted, I think it was, it interested me from an anthropological perspective, because there's a theory that the reason young men get drunk and do stupid things is to find out who your mates are. In other words, the person who at the first sign of a police siren hoofs it around the corner is not your mate.

It only lasted, I think it was, it interested me from an anthropological perspective, because there's a theory that the reason young men get drunk and do stupid things is to find out who your mates are. In other words, the person who at the first sign of a police siren hoofs it around the corner is not your mate.

It only lasted, I think it was, it interested me from an anthropological perspective, because there's a theory that the reason young men get drunk and do stupid things is to find out who your mates are. In other words, the person who at the first sign of a police siren hoofs it around the corner is not your mate.

And so it's a kind of loyalty testing thing, just as to some extent, you know, rude banter. is a kind of proof of... Stress testing. It's a stress test of a friendship. If we weren't really good friends, I couldn't say this to you. Therefore, the fact that I'm saying this to you is proof of our friendship.

And so it's a kind of loyalty testing thing, just as to some extent, you know, rude banter. is a kind of proof of... Stress testing. It's a stress test of a friendship. If we weren't really good friends, I couldn't say this to you. Therefore, the fact that I'm saying this to you is proof of our friendship.

And so it's a kind of loyalty testing thing, just as to some extent, you know, rude banter. is a kind of proof of... Stress testing. It's a stress test of a friendship. If we weren't really good friends, I couldn't say this to you. Therefore, the fact that I'm saying this to you is proof of our friendship.

One of the Brexit dividends should have been that we got rid of that because it was an absolutely stupid piece of legislation. Which adds... By the way, it's also counterproductive because every now and then I go onto my Google Chrome and I get rid of, effectively, all the cookies.

One of the Brexit dividends should have been that we got rid of that because it was an absolutely stupid piece of legislation. Which adds... By the way, it's also counterproductive because every now and then I go onto my Google Chrome and I get rid of, effectively, all the cookies.

One of the Brexit dividends should have been that we got rid of that because it was an absolutely stupid piece of legislation. Which adds... By the way, it's also counterproductive because every now and then I go onto my Google Chrome and I get rid of, effectively, all the cookies.