Rory Sutherland

Which means that for the next two weeks, it's even worse than usual in that every goddamn page I go to, I have to effectively give permission or deny it to see whatever this thing was. That was a classic case of what I think is sometimes called, you know, the...

Which means that for the next two weeks, it's even worse than usual in that every goddamn page I go to, I have to effectively give permission or deny it to see whatever this thing was. That was a classic case of what I think is sometimes called, you know, the...

Which means that for the next two weeks, it's even worse than usual in that every goddamn page I go to, I have to effectively give permission or deny it to see whatever this thing was. That was a classic case of what I think is sometimes called, you know, the...

That was Athens, yeah. I think you could come into Athens with an odd-numbered number plate or an even-numbered number plate to reduce traffic. And so everybody lined up at the Greek equivalent of the DMV when they were handing out car license plates. And basically they said, I really need an even number because my other car is an odd number. And so they'd all shuffle into order effectively.

That was Athens, yeah. I think you could come into Athens with an odd-numbered number plate or an even-numbered number plate to reduce traffic. And so everybody lined up at the Greek equivalent of the DMV when they were handing out car license plates. And basically they said, I really need an even number because my other car is an odd number. And so they'd all shuffle into order effectively.

That was Athens, yeah. I think you could come into Athens with an odd-numbered number plate or an even-numbered number plate to reduce traffic. And so everybody lined up at the Greek equivalent of the DMV when they were handing out car license plates. And basically they said, I really need an even number because my other car is an odd number. And so they'd all shuffle into order effectively.

In the queue. And no, I mean, if you think about it, there were extraordinarily intelligent. If you'd given the job to some nudge theorists rather than to lawyers, you could have come up with a very simple solution, which I would have thought would be fairly amicable to everybody, which is you can set your browser to delete cookies more than X weeks old.

In the queue. And no, I mean, if you think about it, there were extraordinarily intelligent. If you'd given the job to some nudge theorists rather than to lawyers, you could have come up with a very simple solution, which I would have thought would be fairly amicable to everybody, which is you can set your browser to delete cookies more than X weeks old.

In the queue. And no, I mean, if you think about it, there were extraordinarily intelligent. If you'd given the job to some nudge theorists rather than to lawyers, you could have come up with a very simple solution, which I would have thought would be fairly amicable to everybody, which is you can set your browser to delete cookies more than X weeks old.

And that would be – you might mandate that that's an automatic option that's made available to you. But the problem I have is that I like to purge all these things. I never quite know what clearing your cash actually means, but I like to do it regularly because it feels cathartic.

And that would be – you might mandate that that's an automatic option that's made available to you. But the problem I have is that I like to purge all these things. I never quite know what clearing your cash actually means, but I like to do it regularly because it feels cathartic.

And that would be – you might mandate that that's an automatic option that's made available to you. But the problem I have is that I like to purge all these things. I never quite know what clearing your cash actually means, but I like to do it regularly because it feels cathartic.

But I like to clear cookies every now and then because it occurs to me there's probably an unwholesome buildup of the things. But then every time I purge the damn things – It makes my browsing experience painfully bad. We could have got rid of that within weeks of 2060 if we wished to. I have no idea why nobody's done it.

But I like to clear cookies every now and then because it occurs to me there's probably an unwholesome buildup of the things. But then every time I purge the damn things – It makes my browsing experience painfully bad. We could have got rid of that within weeks of 2060 if we wished to. I have no idea why nobody's done it.

But I like to clear cookies every now and then because it occurs to me there's probably an unwholesome buildup of the things. But then every time I purge the damn things – It makes my browsing experience painfully bad. We could have got rid of that within weeks of 2060 if we wished to. I have no idea why nobody's done it.

If we acknowledge the fact that the bad thing about government isn't really that money spent through the government is necessarily bad because there are things that probably are better paid for collectively rather than individually, defense being an obvious example, okay? Right? I don't think it makes sense for everybody to employ a private army.

If we acknowledge the fact that the bad thing about government isn't really that money spent through the government is necessarily bad because there are things that probably are better paid for collectively rather than individually, defense being an obvious example, okay? Right? I don't think it makes sense for everybody to employ a private army.

If we acknowledge the fact that the bad thing about government isn't really that money spent through the government is necessarily bad because there are things that probably are better paid for collectively rather than individually, defense being an obvious example, okay? Right? I don't think it makes sense for everybody to employ a private army.

You know, it's pretty logical that we should actually pool our resources in the provision of defense. And by the way, I would also argue that the ratio of those things probably changes. You know, there are periods where technologically we'd be better off spending money on collective goods, and there are periods where we're better off spending more money on individual goods.

You know, it's pretty logical that we should actually pool our resources in the provision of defense. And by the way, I would also argue that the ratio of those things probably changes. You know, there are periods where technologically we'd be better off spending money on collective goods, and there are periods where we're better off spending more money on individual goods.