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Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And then he spent his weekends in Manhattan with an aunt who was a kind of creative services director for Estee Lauder, was taken to concerts, you know, the usual cultural events, books, poetry, etc.,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And then he spent his weekends in Manhattan with an aunt who was a kind of creative services director for Estee Lauder, was taken to concerts, you know, the usual cultural events, books, poetry, etc.,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And then he spent his weekends in Manhattan with an aunt who was a kind of creative services director for Estee Lauder, was taken to concerts, you know, the usual cultural events, books, poetry, etc.,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And the interesting observation, he said, is there was a downside to that, which is that the cultural life in New York was entirely driven and hence constrained by what other people thought of your tastes. Whereas people on Long Island, the blue-collar culture, basically you like things because you like things. It's similar to...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And the interesting observation, he said, is there was a downside to that, which is that the cultural life in New York was entirely driven and hence constrained by what other people thought of your tastes. Whereas people on Long Island, the blue-collar culture, basically you like things because you like things. It's similar to...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And the interesting observation, he said, is there was a downside to that, which is that the cultural life in New York was entirely driven and hence constrained by what other people thought of your tastes. Whereas people on Long Island, the blue-collar culture, basically you like things because you like things. It's similar to...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And Rob's point that, what is it, that middle class food, posh people food looks better than it tastes and working class food tastes better than it looks. OK, that's, you know, and the constraints on you, on your opinions, on your tastes, on what you could enjoy. Because you had to defer, your primary concern was, what does this say about me to other people within my group?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And Rob's point that, what is it, that middle class food, posh people food looks better than it tastes and working class food tastes better than it looks. OK, that's, you know, and the constraints on you, on your opinions, on your tastes, on what you could enjoy. Because you had to defer, your primary concern was, what does this say about me to other people within my group?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And Rob's point that, what is it, that middle class food, posh people food looks better than it tastes and working class food tastes better than it looks. OK, that's, you know, and the constraints on you, on your opinions, on your tastes, on what you could enjoy. Because you had to defer, your primary concern was, what does this say about me to other people within my group?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, in a blue-collar environment, you can like what you like. There are certain musical forms which tend to be gospel, I was mentioning this, country, where... Nobody really cares. There's no particular kudos to be gained from liking country or liking gospel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, in a blue-collar environment, you can like what you like. There are certain musical forms which tend to be gospel, I was mentioning this, country, where... Nobody really cares. There's no particular kudos to be gained from liking country or liking gospel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, in a blue-collar environment, you can like what you like. There are certain musical forms which tend to be gospel, I was mentioning this, country, where... Nobody really cares. There's no particular kudos to be gained from liking country or liking gospel.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And therefore, you're free basically to exercise honest subjective taste without having to pretend to like things that you don't in order to fit into a particular milieu. And there is a problem when the Democrats become I've got a skin in this. I've got a dog in this fight. Actually, Woodrow Wilson was like my third cousin twice removed, weirdly. Everybody's got a racist in the family.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And therefore, you're free basically to exercise honest subjective taste without having to pretend to like things that you don't in order to fit into a particular milieu. And there is a problem when the Democrats become I've got a skin in this. I've got a dog in this fight. Actually, Woodrow Wilson was like my third cousin twice removed, weirdly. Everybody's got a racist in the family.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And therefore, you're free basically to exercise honest subjective taste without having to pretend to like things that you don't in order to fit into a particular milieu. And there is a problem when the Democrats become I've got a skin in this. I've got a dog in this fight. Actually, Woodrow Wilson was like my third cousin twice removed, weirdly. Everybody's got a racist in the family.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

My misfortune is that my racist was the President of the United States. But his mum was born in England to Scottish parents. But... The Democrats fundamentally, I think, are in this bizarre hall of mirrors where effectively their own opinions and thoughts have now become subordinated to a kind of artificial worldview. where you have to buy the entire album, as it were.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

My misfortune is that my racist was the President of the United States. But his mum was born in England to Scottish parents. But... The Democrats fundamentally, I think, are in this bizarre hall of mirrors where effectively their own opinions and thoughts have now become subordinated to a kind of artificial worldview. where you have to buy the entire album, as it were.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

My misfortune is that my racist was the President of the United States. But his mum was born in England to Scottish parents. But... The Democrats fundamentally, I think, are in this bizarre hall of mirrors where effectively their own opinions and thoughts have now become subordinated to a kind of artificial worldview. where you have to buy the entire album, as it were.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a Times journalist who talks about this, which is sort of album politics. In other words, it's not just that you have left-wing opinions. You have to buy into every single opinion that is believed to be from the left. And you have to buy the whole package deal. And consequently, you end up with this very, very strange idea group of people thinking their norm.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a Times journalist who talks about this, which is sort of album politics. In other words, it's not just that you have left-wing opinions. You have to buy into every single opinion that is believed to be from the left. And you have to buy the whole package deal. And consequently, you end up with this very, very strange idea group of people thinking their norm.