Rory Sutherland

There's a Times journalist who talks about this, which is sort of album politics. In other words, it's not just that you have left-wing opinions. You have to buy into every single opinion that is believed to be from the left. And you have to buy the whole package deal. And consequently, you end up with this very, very strange idea group of people thinking their norm.

And it's very similar to, you know, the phenomenon that Gillian Tett spotted. I don't know if you've read The Silo Effect. Have you had Gillian on the show? No. Very, very interesting because she's an FT journalist, but principally her training was as an anthropologist and ending up as a business journalist. She brought her anthropological skill set and eye to what was going on in business.

And it's very similar to, you know, the phenomenon that Gillian Tett spotted. I don't know if you've read The Silo Effect. Have you had Gillian on the show? No. Very, very interesting because she's an FT journalist, but principally her training was as an anthropologist and ending up as a business journalist. She brought her anthropological skill set and eye to what was going on in business.

And it's very similar to, you know, the phenomenon that Gillian Tett spotted. I don't know if you've read The Silo Effect. Have you had Gillian on the show? No. Very, very interesting because she's an FT journalist, but principally her training was as an anthropologist and ending up as a business journalist. She brought her anthropological skill set and eye to what was going on in business.

And by happy coincidence, in a sense, she ended up looking at what was effectively the securitization of mortgages, that whole business, before the events of the big short, before the crash. And she immediately spotted that you had this group of people in a particular habitus or mindset who were incapable of understanding the world outside their own particular reference points.

And by happy coincidence, in a sense, she ended up looking at what was effectively the securitization of mortgages, that whole business, before the events of the big short, before the crash. And she immediately spotted that you had this group of people in a particular habitus or mindset who were incapable of understanding the world outside their own particular reference points.

And by happy coincidence, in a sense, she ended up looking at what was effectively the securitization of mortgages, that whole business, before the events of the big short, before the crash. And she immediately spotted that you had this group of people in a particular habitus or mindset who were incapable of understanding the world outside their own particular reference points.

And just an amusing detail about that, which I thought was just... Hold on a second. I remember thinking. Okay. So there was a Trump event at... That huge New York hall, what the hell is it called? Madison Square Gardens, okay? Where there was a comedian, I think he's a Texan comedian if I'm right. Tony Hinchcliffe. And he told a little joke about Puerto Rico, okay?

And just an amusing detail about that, which I thought was just... Hold on a second. I remember thinking. Okay. So there was a Trump event at... That huge New York hall, what the hell is it called? Madison Square Gardens, okay? Where there was a comedian, I think he's a Texan comedian if I'm right. Tony Hinchcliffe. And he told a little joke about Puerto Rico, okay?

And just an amusing detail about that, which I thought was just... Hold on a second. I remember thinking. Okay. So there was a Trump event at... That huge New York hall, what the hell is it called? Madison Square Gardens, okay? Where there was a comedian, I think he's a Texan comedian if I'm right. Tony Hinchcliffe. And he told a little joke about Puerto Rico, okay?

Which is, we won't repeat it here. And the immediate assumption, because in their worldview, all Latinos identify as Latinx and have a massive sense of solidarity towards all other Latinos, because that's their peculiar worldview, was that by countenancing this joke, Trump had lost the entire Latino vote.

Which is, we won't repeat it here. And the immediate assumption, because in their worldview, all Latinos identify as Latinx and have a massive sense of solidarity towards all other Latinos, because that's their peculiar worldview, was that by countenancing this joke, Trump had lost the entire Latino vote.

Which is, we won't repeat it here. And the immediate assumption, because in their worldview, all Latinos identify as Latinx and have a massive sense of solidarity towards all other Latinos, because that's their peculiar worldview, was that by countenancing this joke, Trump had lost the entire Latino vote.

I was sitting there going, okay, that's a bit like saying that if the guy had told an anti-French joke, he would have lost the European vote. Okay. The idea that Latinos are so kind of homogeneous as an ethnic group that they identify, you know. They'll band together with the Puerto Ricans. Yeah. I mean, Cubans thought that joke was hysterically funny.

I was sitting there going, okay, that's a bit like saying that if the guy had told an anti-French joke, he would have lost the European vote. Okay. The idea that Latinos are so kind of homogeneous as an ethnic group that they identify, you know. They'll band together with the Puerto Ricans. Yeah. I mean, Cubans thought that joke was hysterically funny.

I was sitting there going, okay, that's a bit like saying that if the guy had told an anti-French joke, he would have lost the European vote. Okay. The idea that Latinos are so kind of homogeneous as an ethnic group that they identify, you know. They'll band together with the Puerto Ricans. Yeah. I mean, Cubans thought that joke was hysterically funny.

I mean, you watch Narcos, right? I mean, you know, the Colombian-Mexican tension is enormous. I mean... Yes, there are points of shared commonality, but you also have this thing between... Actually, precisely because the countries are quite similar, you get this kind of narcissism of small differences. And I always remember looking at that and thinking, he's lost the entire Latino vote.

I mean, you watch Narcos, right? I mean, you know, the Colombian-Mexican tension is enormous. I mean... Yes, there are points of shared commonality, but you also have this thing between... Actually, precisely because the countries are quite similar, you get this kind of narcissism of small differences. And I always remember looking at that and thinking, he's lost the entire Latino vote.

I mean, you watch Narcos, right? I mean, you know, the Colombian-Mexican tension is enormous. I mean... Yes, there are points of shared commonality, but you also have this thing between... Actually, precisely because the countries are quite similar, you get this kind of narcissism of small differences. And I always remember looking at that and thinking, he's lost the entire Latino vote.

And I was going, you clearly have a view of a community, which is one which is based on probably some Marxist ideology about race, which... is in complete denial about nationality or nationhood. And it just struck me as really interesting that you could misread that so badly.