Rory Sutherland

It's closer to the economic idea of utility. And consequently, it struck me that government should play the same trick that car manufacturers do, which is to say, yes, you pay a lot more tax, but in return, you get certain privileges. You get certain advantages. Now, By the way, the evidence that something of the kind, which is that if it was simply reframed with a thank you,

So there's an experiment from Singapore, which I think was adopted in the UK by a housing association which had trouble getting people to pay their rent on time. And one of the most – they tried a variety of behavioral economic interventions. But one of the most successful was simply every time you paid your rent on time, you got a text saying thank you.

So there's an experiment from Singapore, which I think was adopted in the UK by a housing association which had trouble getting people to pay their rent on time. And one of the most – they tried a variety of behavioral economic interventions. But one of the most successful was simply every time you paid your rent on time, you got a text saying thank you.

So there's an experiment from Singapore, which I think was adopted in the UK by a housing association which had trouble getting people to pay their rent on time. And one of the most – they tried a variety of behavioral economic interventions. But one of the most successful was simply every time you paid your rent on time, you got a text saying thank you.

And that massively reduced the incidence of late payment subsequently. It's one of those weird things. And that's a total just – it's a tiny little reframing, which is you did a good thing. We're grateful to you. We noticed. Yeah. Whereas I don't feel when I pay whatever vast amount I pay to the exchequer, if they just said kind of we noticed, thank you for doing the right thing.

And that massively reduced the incidence of late payment subsequently. It's one of those weird things. And that's a total just – it's a tiny little reframing, which is you did a good thing. We're grateful to you. We noticed. Yeah. Whereas I don't feel when I pay whatever vast amount I pay to the exchequer, if they just said kind of we noticed, thank you for doing the right thing.

And that massively reduced the incidence of late payment subsequently. It's one of those weird things. And that's a total just – it's a tiny little reframing, which is you did a good thing. We're grateful to you. We noticed. Yeah. Whereas I don't feel when I pay whatever vast amount I pay to the exchequer, if they just said kind of we noticed, thank you for doing the right thing.

By the way, just to be clear on this, I do do the right thing because my wife does my finances. She's a vicar in the Church of England, which is like having the shittest accountant in the world. in terms of tax. Roy, when you attended that conference, they gave you a free pen. I really think you ought to declare this. I actually declared all the capital gains on my bloody Bitcoin.

By the way, just to be clear on this, I do do the right thing because my wife does my finances. She's a vicar in the Church of England, which is like having the shittest accountant in the world. in terms of tax. Roy, when you attended that conference, they gave you a free pen. I really think you ought to declare this. I actually declared all the capital gains on my bloody Bitcoin.

By the way, just to be clear on this, I do do the right thing because my wife does my finances. She's a vicar in the Church of England, which is like having the shittest accountant in the world. in terms of tax. Roy, when you attended that conference, they gave you a free pen. I really think you ought to declare this. I actually declared all the capital gains on my bloody Bitcoin.

Now, what kind of pissed me off about that is had it been a house, of course, I wouldn't have had to pay a bloody thing. No capital gains. But the interesting thing there is that

Now, what kind of pissed me off about that is had it been a house, of course, I wouldn't have had to pay a bloody thing. No capital gains. But the interesting thing there is that

Now, what kind of pissed me off about that is had it been a house, of course, I wouldn't have had to pay a bloody thing. No capital gains. But the interesting thing there is that

i mean there was a guy who's the expert on this guy at berkeley called george acoff who was a left-wing guy who pointed out that the right to some extent enjoyed some unfair advantages simply because of linguistics so the phrase tax relief for example suggests that tax is a burden from which you have to be relieved it's not paying your civic duties towards the maintenance of uh collective goods.

i mean there was a guy who's the expert on this guy at berkeley called george acoff who was a left-wing guy who pointed out that the right to some extent enjoyed some unfair advantages simply because of linguistics so the phrase tax relief for example suggests that tax is a burden from which you have to be relieved it's not paying your civic duties towards the maintenance of uh collective goods.

i mean there was a guy who's the expert on this guy at berkeley called george acoff who was a left-wing guy who pointed out that the right to some extent enjoyed some unfair advantages simply because of linguistics so the phrase tax relief for example suggests that tax is a burden from which you have to be relieved it's not paying your civic duties towards the maintenance of uh collective goods.

And, you know, as a Brit, okay, as I said, a right of center Brit, I can't help noticing when I go to LA, to be absolutely honest, I'm not sure I wouldn't rather have a slightly worse car and better roads. OK, because, you know, there is a correct ratio of expenditure of money which is spent at the individual level and money that's spent at the collective level.

And, you know, as a Brit, okay, as I said, a right of center Brit, I can't help noticing when I go to LA, to be absolutely honest, I'm not sure I wouldn't rather have a slightly worse car and better roads. OK, because, you know, there is a correct ratio of expenditure of money which is spent at the individual level and money that's spent at the collective level.

And, you know, as a Brit, okay, as I said, a right of center Brit, I can't help noticing when I go to LA, to be absolutely honest, I'm not sure I wouldn't rather have a slightly worse car and better roads. OK, because, you know, there is a correct ratio of expenditure of money which is spent at the individual level and money that's spent at the collective level.

And by the way, one of the reasons I half jokingly suggest that pubs, cafes and restaurants should be given a big tax break. I genuinely mean that is because I think they're a social good. If you go to the pub, okay, you are maintaining a pub that I can go to the following day. And it actually benefits the whole community.