Rory Sutherland

And by the way, one of the reasons I half jokingly suggest that pubs, cafes and restaurants should be given a big tax break. I genuinely mean that is because I think they're a social good. If you go to the pub, okay, you are maintaining a pub that I can go to the following day. And it actually benefits the whole community.

And by the way, one of the reasons I half jokingly suggest that pubs, cafes and restaurants should be given a big tax break. I genuinely mean that is because I think they're a social good. If you go to the pub, okay, you are maintaining a pub that I can go to the following day. And it actually benefits the whole community.

And you might argue that the rich people who go to the pub and buy the fancy spirits or the high margin drinks are actually subsidizing the lower margin drinks for people with less money.

And you might argue that the rich people who go to the pub and buy the fancy spirits or the high margin drinks are actually subsidizing the lower margin drinks for people with less money.

And you might argue that the rich people who go to the pub and buy the fancy spirits or the high margin drinks are actually subsidizing the lower margin drinks for people with less money.

So in other words, there is an ecosystem within that kind of thing, which is mutually beneficial.

So in other words, there is an ecosystem within that kind of thing, which is mutually beneficial.

So in other words, there is an ecosystem within that kind of thing, which is mutually beneficial.

They're lucky too. Yes, of course.

They're lucky too. Yes, of course.

They're lucky too. Yes, of course.

He's very honest about that.

He's very honest about that.

He's very honest about that.

Probably Romans who'd take him up on that, I think.

Probably Romans who'd take him up on that, I think.

Probably Romans who'd take him up on that, I think.

The military, for example, or whatever.

The military, for example, or whatever.

The military, for example, or whatever.