Rory Sutherland

Okay, so there will be a period where, for example, well, I'll give you a perfect example of this, okay? Which is an example I love to give. Which is, when I was a kid, okay, there were a few rich kids at school who'd been to Schiphol Airport. And they'd come back and go, it's incredible. Like, there's shops and everything you can buy.

I bought a Walkman for, like, so many guilders before the Euro. Okay. Oh, it's amazing. And we went there and we did this. And then... Then it was Changi Airport in Singapore. Oh, it's amazing. I bought this. They've got this. They've got a fountain. They've got that and the other, you see. And then eventually it moved to Dubai. The crown moved to Dubai. You've kind of blinged up airports, okay?

I bought a Walkman for, like, so many guilders before the Euro. Okay. Oh, it's amazing. And we went there and we did this. And then... Then it was Changi Airport in Singapore. Oh, it's amazing. I bought this. They've got this. They've got a fountain. They've got that and the other, you see. And then eventually it moved to Dubai. The crown moved to Dubai. You've kind of blinged up airports, okay?

I bought a Walkman for, like, so many guilders before the Euro. Okay. Oh, it's amazing. And we went there and we did this. And then... Then it was Changi Airport in Singapore. Oh, it's amazing. I bought this. They've got this. They've got a fountain. They've got that and the other, you see. And then eventually it moved to Dubai. The crown moved to Dubai. You've kind of blinged up airports, okay?

And that all goes on. And then one day, people come back and they go, if you go to London City Airport, it's brilliant. There are hardly any shops. You get on the plane in about five minutes. And you suddenly realize that everybody has been optimizing for turning an airport into a bloody shopping center. And then London City Airport comes along, completely the opposite. Yep. Okay.

And that all goes on. And then one day, people come back and they go, if you go to London City Airport, it's brilliant. There are hardly any shops. You get on the plane in about five minutes. And you suddenly realize that everybody has been optimizing for turning an airport into a bloody shopping center. And then London City Airport comes along, completely the opposite. Yep. Okay.

And that all goes on. And then one day, people come back and they go, if you go to London City Airport, it's brilliant. There are hardly any shops. You get on the plane in about five minutes. And you suddenly realize that everybody has been optimizing for turning an airport into a bloody shopping center. And then London City Airport comes along, completely the opposite. Yep. Okay.

and just changes the rules of the game. So, I mean, the hotel industry is interesting. I mean, okay, I think I'm allowed a plug for this. I'm a weird fan. Have you stayed in a moxie hotel ever? Yeah, yeah, yeah. A few times. What's your take? Because I think it's quite clear. I think it's a kind of mental hack, which is actually quite smart, which is everything is really basic. It's good.

and just changes the rules of the game. So, I mean, the hotel industry is interesting. I mean, okay, I think I'm allowed a plug for this. I'm a weird fan. Have you stayed in a moxie hotel ever? Yeah, yeah, yeah. A few times. What's your take? Because I think it's quite clear. I think it's a kind of mental hack, which is actually quite smart, which is everything is really basic. It's good.

and just changes the rules of the game. So, I mean, the hotel industry is interesting. I mean, okay, I think I'm allowed a plug for this. I'm a weird fan. Have you stayed in a moxie hotel ever? Yeah, yeah, yeah. A few times. What's your take? Because I think it's quite clear. I think it's a kind of mental hack, which is actually quite smart, which is everything is really basic. It's good.

Good TV, good Wi-Fi, comfortable room, but not very big. No room service, no laundry, as far as I can remember, okay? You wouldn't want to stay there for two weeks. But two things, pretty good location. And secondly, the ground floor is basically a bit like a WeWork in that you can just hang out there, meet people. There's actually a meeting room.

Good TV, good Wi-Fi, comfortable room, but not very big. No room service, no laundry, as far as I can remember, okay? You wouldn't want to stay there for two weeks. But two things, pretty good location. And secondly, the ground floor is basically a bit like a WeWork in that you can just hang out there, meet people. There's actually a meeting room.

Good TV, good Wi-Fi, comfortable room, but not very big. No room service, no laundry, as far as I can remember, okay? You wouldn't want to stay there for two weeks. But two things, pretty good location. And secondly, the ground floor is basically a bit like a WeWork in that you can just hang out there, meet people. There's actually a meeting room.

Even after you've checked out, you can spend three hours doing your email at the Moxie without feeling like a weirdo. Whereas if you do that at a conventional hotel, once you've checked out, you feel they want you to piss off.

Even after you've checked out, you can spend three hours doing your email at the Moxie without feeling like a weirdo. Whereas if you do that at a conventional hotel, once you've checked out, you feel they want you to piss off.

Even after you've checked out, you can spend three hours doing your email at the Moxie without feeling like a weirdo. Whereas if you do that at a conventional hotel, once you've checked out, you feel they want you to piss off.

You need Uber Sleeps to go alongside Uber Eats.

You need Uber Sleeps to go alongside Uber Eats.

You need Uber Sleeps to go alongside Uber Eats.

Actually, it's an interesting idea because you would also have a market. If you had Uber Sleeps, you can have a service provider