Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

To introverts, an open plan office is probably very tiring.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

To introverts, an open plan office is probably very tiring.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

To introverts, an open plan office is probably very tiring.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah. Yeah. I mean, you know, we... We have some weird sort of mysterious lavatories on the ground floor, which I notice the occupancy rate is surprisingly high, given that they're not signposted.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah. Yeah. I mean, you know, we... We have some weird sort of mysterious lavatories on the ground floor, which I notice the occupancy rate is surprisingly high, given that they're not signposted.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah. Yeah. I mean, you know, we... We have some weird sort of mysterious lavatories on the ground floor, which I notice the occupancy rate is surprisingly high, given that they're not signposted.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I strongly suspect people are using them as a kind of escape pod.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I strongly suspect people are using them as a kind of escape pod.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And I strongly suspect people are using them as a kind of escape pod.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah. Yeah. And I... The other thing I think is interesting is if you really want to bond people, one interesting thing is to reduce the amount of money you spend on rent. But I think you have to correspondingly ring fence a bit of that saving and spend it on what you might call staff jollies.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah. Yeah. And I... The other thing I think is interesting is if you really want to bond people, one interesting thing is to reduce the amount of money you spend on rent. But I think you have to correspondingly ring fence a bit of that saving and spend it on what you might call staff jollies.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Yeah. Yeah. And I... The other thing I think is interesting is if you really want to bond people, one interesting thing is to reduce the amount of money you spend on rent. But I think you have to correspondingly ring fence a bit of that saving and spend it on what you might call staff jollies.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, I don't mean total self-indulgence, but I mean away days where maybe we should take some office space by the sea somewhere like Margate, Folkestone, Brighton. Okay. Just because actually, if you want to bond people, I don't think an office is a particularly good place for bonding. I think if you take people on a trip together, you find people bond very, very tightly.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, I don't mean total self-indulgence, but I mean away days where maybe we should take some office space by the sea somewhere like Margate, Folkestone, Brighton. Okay. Just because actually, if you want to bond people, I don't think an office is a particularly good place for bonding. I think if you take people on a trip together, you find people bond very, very tightly.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, I don't mean total self-indulgence, but I mean away days where maybe we should take some office space by the sea somewhere like Margate, Folkestone, Brighton. Okay. Just because actually, if you want to bond people, I don't think an office is a particularly good place for bonding. I think if you take people on a trip together, you find people bond very, very tightly.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, famously, you'll love this story from advertising. The Coke Hilltop ad, I'd like to teach the world to sing. It was conceived at, I think, Dublin Airport because there was a massive flight delay. And effectively, there's a quote from Bob Dylan in Brownsville Girl where he said, isn't it funny how people who've suffered together have more in common than those who are most content?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, famously, you'll love this story from advertising. The Coke Hilltop ad, I'd like to teach the world to sing. It was conceived at, I think, Dublin Airport because there was a massive flight delay. And effectively, there's a quote from Bob Dylan in Brownsville Girl where he said, isn't it funny how people who've suffered together have more in common than those who are most content?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, famously, you'll love this story from advertising. The Coke Hilltop ad, I'd like to teach the world to sing. It was conceived at, I think, Dublin Airport because there was a massive flight delay. And effectively, there's a quote from Bob Dylan in Brownsville Girl where he said, isn't it funny how people who've suffered together have more in common than those who are most content?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And these people had basically all been together, you know, and they were stuck at Dublin Airport overnight. And he noticed that effectively people were all going to the Coke machine. And because of the shared adversity, they were all bonding in ways that they never would have done had the flight been on time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And these people had basically all been together, you know, and they were stuck at Dublin Airport overnight. And he noticed that effectively people were all going to the Coke machine. And because of the shared adversity, they were all bonding in ways that they never would have done had the flight been on time.