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Rory Sutherland

๐Ÿ‘ค Speaker
2934 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And these people had basically all been together, you know, and they were stuck at Dublin Airport overnight. And he noticed that effectively people were all going to the Coke machine. And because of the shared adversity, they were all bonding in ways that they never would have done had the flight been on time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It only lasted, I think it was, it interested me from an anthropological perspective, because there's a theory that the reason young men get drunk and do stupid things is to find out who your mates are. In other words, the person who at the first sign of a police siren hoofs it around the corner is not your mate.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It only lasted, I think it was, it interested me from an anthropological perspective, because there's a theory that the reason young men get drunk and do stupid things is to find out who your mates are. In other words, the person who at the first sign of a police siren hoofs it around the corner is not your mate.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It only lasted, I think it was, it interested me from an anthropological perspective, because there's a theory that the reason young men get drunk and do stupid things is to find out who your mates are. In other words, the person who at the first sign of a police siren hoofs it around the corner is not your mate.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so it's a kind of loyalty testing thing, just as to some extent, you know, rude banter. is a kind of proof of... Stress testing. It's a stress test of a friendship. If we weren't really good friends, I couldn't say this to you. Therefore, the fact that I'm saying this to you is proof of our friendship.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so it's a kind of loyalty testing thing, just as to some extent, you know, rude banter. is a kind of proof of... Stress testing. It's a stress test of a friendship. If we weren't really good friends, I couldn't say this to you. Therefore, the fact that I'm saying this to you is proof of our friendship.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so it's a kind of loyalty testing thing, just as to some extent, you know, rude banter. is a kind of proof of... Stress testing. It's a stress test of a friendship. If we weren't really good friends, I couldn't say this to you. Therefore, the fact that I'm saying this to you is proof of our friendship.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

One of the Brexit dividends should have been that we got rid of that because it was an absolutely stupid piece of legislation. Which adds... By the way, it's also counterproductive because every now and then I go onto my Google Chrome and I get rid of, effectively, all the cookies.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

One of the Brexit dividends should have been that we got rid of that because it was an absolutely stupid piece of legislation. Which adds... By the way, it's also counterproductive because every now and then I go onto my Google Chrome and I get rid of, effectively, all the cookies.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

One of the Brexit dividends should have been that we got rid of that because it was an absolutely stupid piece of legislation. Which adds... By the way, it's also counterproductive because every now and then I go onto my Google Chrome and I get rid of, effectively, all the cookies.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which means that for the next two weeks, it's even worse than usual in that every goddamn page I go to, I have to effectively give permission or deny it to see whatever this thing was. That was a classic case of what I think is sometimes called, you know, the...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which means that for the next two weeks, it's even worse than usual in that every goddamn page I go to, I have to effectively give permission or deny it to see whatever this thing was. That was a classic case of what I think is sometimes called, you know, the...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which means that for the next two weeks, it's even worse than usual in that every goddamn page I go to, I have to effectively give permission or deny it to see whatever this thing was. That was a classic case of what I think is sometimes called, you know, the...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

That was Athens, yeah. I think you could come into Athens with an odd-numbered number plate or an even-numbered number plate to reduce traffic. And so everybody lined up at the Greek equivalent of the DMV when they were handing out car license plates. And basically they said, I really need an even number because my other car is an odd number. And so they'd all shuffle into order effectively.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

That was Athens, yeah. I think you could come into Athens with an odd-numbered number plate or an even-numbered number plate to reduce traffic. And so everybody lined up at the Greek equivalent of the DMV when they were handing out car license plates. And basically they said, I really need an even number because my other car is an odd number. And so they'd all shuffle into order effectively.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

That was Athens, yeah. I think you could come into Athens with an odd-numbered number plate or an even-numbered number plate to reduce traffic. And so everybody lined up at the Greek equivalent of the DMV when they were handing out car license plates. And basically they said, I really need an even number because my other car is an odd number. And so they'd all shuffle into order effectively.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

In the queue. And no, I mean, if you think about it, there were extraordinarily intelligent. If you'd given the job to some nudge theorists rather than to lawyers, you could have come up with a very simple solution, which I would have thought would be fairly amicable to everybody, which is you can set your browser to delete cookies more than X weeks old.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

In the queue. And no, I mean, if you think about it, there were extraordinarily intelligent. If you'd given the job to some nudge theorists rather than to lawyers, you could have come up with a very simple solution, which I would have thought would be fairly amicable to everybody, which is you can set your browser to delete cookies more than X weeks old.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

In the queue. And no, I mean, if you think about it, there were extraordinarily intelligent. If you'd given the job to some nudge theorists rather than to lawyers, you could have come up with a very simple solution, which I would have thought would be fairly amicable to everybody, which is you can set your browser to delete cookies more than X weeks old.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that would be โ€“ you might mandate that that's an automatic option that's made available to you. But the problem I have is that I like to purge all these things. I never quite know what clearing your cash actually means, but I like to do it regularly because it feels cathartic.