Rory Sutherland

And that would be – you might mandate that that's an automatic option that's made available to you. But the problem I have is that I like to purge all these things. I never quite know what clearing your cash actually means, but I like to do it regularly because it feels cathartic.

And that would be – you might mandate that that's an automatic option that's made available to you. But the problem I have is that I like to purge all these things. I never quite know what clearing your cash actually means, but I like to do it regularly because it feels cathartic.

But I like to clear cookies every now and then because it occurs to me there's probably an unwholesome buildup of the things. But then every time I purge the damn things – It makes my browsing experience painfully bad. We could have got rid of that within weeks of 2060 if we wished to. I have no idea why nobody's done it.

But I like to clear cookies every now and then because it occurs to me there's probably an unwholesome buildup of the things. But then every time I purge the damn things – It makes my browsing experience painfully bad. We could have got rid of that within weeks of 2060 if we wished to. I have no idea why nobody's done it.

But I like to clear cookies every now and then because it occurs to me there's probably an unwholesome buildup of the things. But then every time I purge the damn things – It makes my browsing experience painfully bad. We could have got rid of that within weeks of 2060 if we wished to. I have no idea why nobody's done it.

If we acknowledge the fact that the bad thing about government isn't really that money spent through the government is necessarily bad because there are things that probably are better paid for collectively rather than individually, defense being an obvious example, okay? Right? I don't think it makes sense for everybody to employ a private army.

If we acknowledge the fact that the bad thing about government isn't really that money spent through the government is necessarily bad because there are things that probably are better paid for collectively rather than individually, defense being an obvious example, okay? Right? I don't think it makes sense for everybody to employ a private army.

If we acknowledge the fact that the bad thing about government isn't really that money spent through the government is necessarily bad because there are things that probably are better paid for collectively rather than individually, defense being an obvious example, okay? Right? I don't think it makes sense for everybody to employ a private army.

You know, it's pretty logical that we should actually pool our resources in the provision of defense. And by the way, I would also argue that the ratio of those things probably changes. You know, there are periods where technologically we'd be better off spending money on collective goods, and there are periods where we're better off spending more money on individual goods.

You know, it's pretty logical that we should actually pool our resources in the provision of defense. And by the way, I would also argue that the ratio of those things probably changes. You know, there are periods where technologically we'd be better off spending money on collective goods, and there are periods where we're better off spending more money on individual goods.

You know, it's pretty logical that we should actually pool our resources in the provision of defense. And by the way, I would also argue that the ratio of those things probably changes. You know, there are periods where technologically we'd be better off spending money on collective goods, and there are periods where we're better off spending more money on individual goods.

And, you know, there's a ratio of the two. But you made the point that, first of all, if you allowed very high taxpayers some degree of control over where their tax was spent, that's the first thing. Interestingly, good luck with that, because it's called hypothecation.

And, you know, there's a ratio of the two. But you made the point that, first of all, if you allowed very high taxpayers some degree of control over where their tax was spent, that's the first thing. Interestingly, good luck with that, because it's called hypothecation.

And, you know, there's a ratio of the two. But you made the point that, first of all, if you allowed very high taxpayers some degree of control over where their tax was spent, that's the first thing. Interestingly, good luck with that, because it's called hypothecation.

Dan Ariely is a friend of mine, behavioral scientist, believes that you could get people paying tax much more happily if it were hypothecated. But the Treasury absolutely hate the idea because it removes from them the finance person's privilege of shoveling money around at their whim. So they absolutely hate... It also creates a level of accountability.

Dan Ariely is a friend of mine, behavioral scientist, believes that you could get people paying tax much more happily if it were hypothecated. But the Treasury absolutely hate the idea because it removes from them the finance person's privilege of shoveling money around at their whim. So they absolutely hate... It also creates a level of accountability.

Dan Ariely is a friend of mine, behavioral scientist, believes that you could get people paying tax much more happily if it were hypothecated. But the Treasury absolutely hate the idea because it removes from them the finance person's privilege of shoveling money around at their whim. So they absolutely hate... It also creates a level of accountability.

I'll tell you a clever case of hypothecation, by the way, was John Maynard Keynes. I think he had, it might have been a million pounds to spend. He was the bursar of King's College, Cambridge. And he had two things that were calls on his finances.

I'll tell you a clever case of hypothecation, by the way, was John Maynard Keynes. I think he had, it might have been a million pounds to spend. He was the bursar of King's College, Cambridge. And he had two things that were calls on his finances.

I'll tell you a clever case of hypothecation, by the way, was John Maynard Keynes. I think he had, it might have been a million pounds to spend. He was the bursar of King's College, Cambridge. And he had two things that were calls on his finances.