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Rory Sutherland

👤 Person
1034 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But if I go to Miami, I don't know, that probably, I didn't, you know, um, So you're undoubtedly right in that a lot of these kind of display and signaling behaviors are contextually determined by the setting.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But if I go to Miami, I don't know, that probably, I didn't, you know, um, So you're undoubtedly right in that a lot of these kind of display and signaling behaviors are contextually determined by the setting.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a strange hemline index as well, isn't there? Which is that in the 20s, you had very thin androgynous women with short skirts. Yeah. Then when you have a depression, the whole thing slightly changes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a strange hemline index as well, isn't there? Which is that in the 20s, you had very thin androgynous women with short skirts. Yeah. Then when you have a depression, the whole thing slightly changes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

There's a strange hemline index as well, isn't there? Which is that in the 20s, you had very thin androgynous women with short skirts. Yeah. Then when you have a depression, the whole thing slightly changes.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

This is fascinating because undoubtedly, I mean, by the way, I think, by the way, I'm a huge enthusiast for evolutionary psychology, but sometimes I think it jumps the shark a little bit in terms of, I think these things are contributory, but I don't think what sometimes happens in evolutionary psychology is that this is believed to be the only game in town.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

This is fascinating because undoubtedly, I mean, by the way, I think, by the way, I'm a huge enthusiast for evolutionary psychology, but sometimes I think it jumps the shark a little bit in terms of, I think these things are contributory, but I don't think what sometimes happens in evolutionary psychology is that this is believed to be the only game in town.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

This is fascinating because undoubtedly, I mean, by the way, I think, by the way, I'm a huge enthusiast for evolutionary psychology, but sometimes I think it jumps the shark a little bit in terms of, I think these things are contributory, but I don't think what sometimes happens in evolutionary psychology is that this is believed to be the only game in town.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So, for example, that data on women having affairs on one of your earlier guests, which which seem to validate one hypothesis rather than another. And there is indeed a valid evolutionary explanation for what they claim that the data shows. But I would argue there were also five other possible explanations for that phenomenon.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So, for example, that data on women having affairs on one of your earlier guests, which which seem to validate one hypothesis rather than another. And there is indeed a valid evolutionary explanation for what they claim that the data shows. But I would argue there were also five other possible explanations for that phenomenon.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So, for example, that data on women having affairs on one of your earlier guests, which which seem to validate one hypothesis rather than another. And there is indeed a valid evolutionary explanation for what they claim that the data shows. But I would argue there were also five other possible explanations for that phenomenon.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Not least, more attractive men are likely to be out there playing the field more simply because their opportunities are greater. And therefore, the fact that women tended to have affairs with people more attractive but not necessarily richer than the people with whom they're in a long-term relationship with could be explained by multiple reasons.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Not least, more attractive men are likely to be out there playing the field more simply because their opportunities are greater. And therefore, the fact that women tended to have affairs with people more attractive but not necessarily richer than the people with whom they're in a long-term relationship with could be explained by multiple reasons.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Not least, more attractive men are likely to be out there playing the field more simply because their opportunities are greater. And therefore, the fact that women tended to have affairs with people more attractive but not necessarily richer than the people with whom they're in a long-term relationship with could be explained by multiple reasons.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I didn't think you need to do that because actually what he did was – fairly consistent with what he'd done before. He had probably... Elon was a little bit of a clever... Signal boost. Signal boost. I think what you really have to analyze is the Democrats as a marketing entity and how spectacularly bad they are in that...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I didn't think you need to do that because actually what he did was – fairly consistent with what he'd done before. He had probably... Elon was a little bit of a clever... Signal boost. Signal boost. I think what you really have to analyze is the Democrats as a marketing entity and how spectacularly bad they are in that...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I didn't think you need to do that because actually what he did was – fairly consistent with what he'd done before. He had probably... Elon was a little bit of a clever... Signal boost. Signal boost. I think what you really have to analyze is the Democrats as a marketing entity and how spectacularly bad they are in that...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You end up – the problem with living in a very tight urban bubble – I did a talk with Rick Rubin for the Christmas edition of The Spectator. He's great. Absolutely glorious man. And he made the interesting point that he had a kind of interestingly bipolar childhood and that he spent weeks on Long Island, which was effectively a blue-collar existence.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You end up – the problem with living in a very tight urban bubble – I did a talk with Rick Rubin for the Christmas edition of The Spectator. He's great. Absolutely glorious man. And he made the interesting point that he had a kind of interestingly bipolar childhood and that he spent weeks on Long Island, which was effectively a blue-collar existence.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You end up – the problem with living in a very tight urban bubble – I did a talk with Rick Rubin for the Christmas edition of The Spectator. He's great. Absolutely glorious man. And he made the interesting point that he had a kind of interestingly bipolar childhood and that he spent weeks on Long Island, which was effectively a blue-collar existence.