Rory Sutherland

She was a sort of conservative woman in a Welsh provincial town.

It would not have occurred to her, literally, that there was anything controversial about this at all.

It was simply funny.

Well, in this case, my argument was, okay, they hadn't made Dylan Mulvaney the face of Bud Light.

Right.

And I think creating these cultural flashpoints through confected outrage is something to be disparaged when the rights do it and when the left do it.

I think it's equally absurd because in any communication, you have to understand context and the intention behind

of the person producing the communication.

Now, in the case of Jaguar,

They wanted it to look unlike, how would I argue?

I mean, I was talking to Rick Rubin, who was in Hawaii, and he'd heard about the Jaguar ad.

It wasn't an ad, by the way.

You know that, don't you?

It never ran as an advertisement.

It was a brand film they showed at the launch of the car.

And then I had a right-wing podcast in the UK going, you know, it utters the most outrageous anti-conservative sentiment, which is copy nothing.

Copy nothing was the exhortation of Sir William Lyons, who founded Jaguar.

I think he said it in 1932.

He was the original founder of the car company.

You've also got to understand their position.