Rory Sutherland

The way I think about it, Harry, is this.

Everyone's been talking about these little agents.

I'm going to have an agent running at our firm to do outbound emails on a very programmatic basis, looking carefully at a database with a whole bunch of safeguards and agent orchestration.

And that's been the B2B theme.

And I just love it.

I think it's one or two individuals, I think in Central Europe somewhere, just build this off and say, no, screw it.

Let's just let all the agents go off, talk to each other in a social network and see what they come up with.

I'm totally with you.

It's not sentience or anything like that, but it's so untypical to everyone being, you know, ultra safe and trying to do this really boring circumscribed thing.

I love the experiment factor of it.

I love that he threw it out there and a million, because it's not just 10,000, I believe it's a million and a half agents got on and they're just talking to each other.

Right.

First, by the way, can you acknowledge one thing?

If you're Claude or OpenAI, this is the best thing ever because we now have agents wandering around spending your token budget on their own.

This is the best.

This is probably good for a couple hundred million on Claude's run rate.

for Q1, they'll probably raise 10x and valuation just went up, right?

And Jason, most of it is just weird stuff.

Because remember, if the internet's trained on Reddit and then you ask it to talk to each other, they talk like Reddit.

It's like, that's just the thing.