Rory Sutherland

But we don't really care because the staff don't really enjoy that, so we don't have to worry about it. But the second you have an experiment where the workforce seem to welcome it, suddenly everybody, oh my God, they've gone to Sainsbury's on Thursday lunchtime. Well, they're going to have to go to Sainsbury's at some time anyway, okay?

But we don't really care because the staff don't really enjoy that, so we don't have to worry about it. But the second you have an experiment where the workforce seem to welcome it, suddenly everybody, oh my God, they've gone to Sainsbury's on Thursday lunchtime. Well, they're going to have to go to Sainsbury's at some time anyway, okay?

Yes, okay, they're doing it during daylight when the store's quiet. Well, if they're working at nine till 10, which they can do because they don't have to get up at seven o'clock in the morning, who cares, okay?

Yes, okay, they're doing it during daylight when the store's quiet. Well, if they're working at nine till 10, which they can do because they don't have to get up at seven o'clock in the morning, who cares, okay?

Yes, okay, they're doing it during daylight when the store's quiet. Well, if they're working at nine till 10, which they can do because they don't have to get up at seven o'clock in the morning, who cares, okay?

Oh, that's simply a question which is, I think it's a wider question. So, I mean, email, which I mentioned earlier, is an interesting case in point in that it was assumed that there could be no finer form of communication other than immediate and free. And we automatically assume that faster is better. And one of the questions I raised, which I still think is a serious question, by the

Oh, that's simply a question which is, I think it's a wider question. So, I mean, email, which I mentioned earlier, is an interesting case in point in that it was assumed that there could be no finer form of communication other than immediate and free. And we automatically assume that faster is better. And one of the questions I raised, which I still think is a serious question, by the

Oh, that's simply a question which is, I think it's a wider question. So, I mean, email, which I mentioned earlier, is an interesting case in point in that it was assumed that there could be no finer form of communication other than immediate and free. And we automatically assume that faster is better. And one of the questions I raised, which I still think is a serious question, by the

Do we need slow Tinder? Do we need slow right move? Let me explain just what I mean by this, which is that in most processes of search, if you look at consumers, what they do is they refine their preferences according to what they find out there. So they go into the property market, the dating market, the holiday market, and they They have a set list of preferences to begin with.

Do we need slow Tinder? Do we need slow right move? Let me explain just what I mean by this, which is that in most processes of search, if you look at consumers, what they do is they refine their preferences according to what they find out there. So they go into the property market, the dating market, the holiday market, and they They have a set list of preferences to begin with.

Do we need slow Tinder? Do we need slow right move? Let me explain just what I mean by this, which is that in most processes of search, if you look at consumers, what they do is they refine their preferences according to what they find out there. So they go into the property market, the dating market, the holiday market, and they They have a set list of preferences to begin with.

If you talk to any real estate agent, most people who deal with a human real estate agent end up buying or renting a property which meets remarkably few, if any, of their initial criteria. That's probably true of the people people marry as well, I would guess. If you ask someone, effectively...

If you talk to any real estate agent, most people who deal with a human real estate agent end up buying or renting a property which meets remarkably few, if any, of their initial criteria. That's probably true of the people people marry as well, I would guess. If you ask someone, effectively...

If you talk to any real estate agent, most people who deal with a human real estate agent end up buying or renting a property which meets remarkably few, if any, of their initial criteria. That's probably true of the people people marry as well, I would guess. If you ask someone, effectively...

to write down put it put it very simply we think we know what we want but we don't is probably the simplest way in which and the way we discover what we want is by a kind of exploratory process of discovery where we explore the market and what's available and what they cost and what we experience when having a look at a particular house or person then refines our preferences and

to write down put it put it very simply we think we know what we want but we don't is probably the simplest way in which and the way we discover what we want is by a kind of exploratory process of discovery where we explore the market and what's available and what they cost and what we experience when having a look at a particular house or person then refines our preferences and

to write down put it put it very simply we think we know what we want but we don't is probably the simplest way in which and the way we discover what we want is by a kind of exploratory process of discovery where we explore the market and what's available and what they cost and what we experience when having a look at a particular house or person then refines our preferences and

And so this, what you might call the right move approach to decision-making, which is define what you like, we give it to you, you buy one of those, okay, looks to us as if it's a perfectly sensible and efficient way of choosing a house. But actually, we don't see what we don't see.

And so this, what you might call the right move approach to decision-making, which is define what you like, we give it to you, you buy one of those, okay, looks to us as if it's a perfectly sensible and efficient way of choosing a house. But actually, we don't see what we don't see.

And so this, what you might call the right move approach to decision-making, which is define what you like, we give it to you, you buy one of those, okay, looks to us as if it's a perfectly sensible and efficient way of choosing a house. But actually, we don't see what we don't see.