Rory Sutherland

Now, when I'm going outside, I'm not going to do chemical experiments.

I don't need to know what the ambient temperature is.

I need to know, will I feel hot?

And in the same way, I think there's something really important here, which is that do not define an objective which is designed to serve human beings without considering psychological factors, because you might be able to solve your problem very, very cheaply and efficiently by changing the

And provided people are looking at both with a reasonable amount of imagination, I'm not angry with it.

I'm only angry with accountants and lawyers and economists, not because they do what they do, but because they have too much power doing.

And they've achieved a kind of monopoly over decision making, which I don't think they have a reasonable claim to.

Once or twice a year.

Oh, we must meet up then.

That would be fantastic.

It's interesting, actually, because in the UK, for whatever reason, There are exceptions. If you go to tech companies, there's tumbleweed. You know, companies which are very strongly kind of tech engineering driven still seem to be very empty. What I know best is the ad industry. And actually, they're generally a fairly gregarious bunch.

It's interesting, actually, because in the UK, for whatever reason, There are exceptions. If you go to tech companies, there's tumbleweed. You know, companies which are very strongly kind of tech engineering driven still seem to be very empty. What I know best is the ad industry. And actually, they're generally a fairly gregarious bunch.

It's interesting, actually, because in the UK, for whatever reason, There are exceptions. If you go to tech companies, there's tumbleweed. You know, companies which are very strongly kind of tech engineering driven still seem to be very empty. What I know best is the ad industry. And actually, they're generally a fairly gregarious bunch.

And I think it's returned to a pretty acceptable kind of equilibrium. And by the way, personally, I don't want to see people in the office five days a week because everybody who's engaged in some sort of part of the knowledge economy, 20% to 40% of your working week is going to be stuff where you just need to truckle down, choose your own environment, and get on with it.

And I think it's returned to a pretty acceptable kind of equilibrium. And by the way, personally, I don't want to see people in the office five days a week because everybody who's engaged in some sort of part of the knowledge economy, 20% to 40% of your working week is going to be stuff where you just need to truckle down, choose your own environment, and get on with it.

And I think it's returned to a pretty acceptable kind of equilibrium. And by the way, personally, I don't want to see people in the office five days a week because everybody who's engaged in some sort of part of the knowledge economy, 20% to 40% of your working week is going to be stuff where you just need to truckle down, choose your own environment, and get on with it.

And you're much more likely to be more productive if you have some degree of discretion over where and when you work for those tasks that you perform on your own. But there is this value of what you might call serendipity, coaching, for example, co-creation, collaboration, which I think still requires some degree of co-location.

And you're much more likely to be more productive if you have some degree of discretion over where and when you work for those tasks that you perform on your own. But there is this value of what you might call serendipity, coaching, for example, co-creation, collaboration, which I think still requires some degree of co-location.

And you're much more likely to be more productive if you have some degree of discretion over where and when you work for those tasks that you perform on your own. But there is this value of what you might call serendipity, coaching, for example, co-creation, collaboration, which I think still requires some degree of co-location.

You know, it helps to have people in the same place at the same time for all kinds of reasons. However, what's weird is that the level of absenteeism, if you want, I don't want to call it that, but you know what I mean, okay, is much, much higher in the US and Canada than it is in the UK. Was sick leave?