Rory Sutherland

Now, I've got to confess about this.

As a Brit, you're Canadian.

The gender thing isn't quite the flashpoint in the UK or Canada as it is in the United States.

Did you know, for example...

that when it came out, I find this quite interesting.

In Britain, we've had pantomime for 200 years.

You know, men dressing up as women, you know, women dressing up as, attractive women dressing up as young boys, Shakespeare, da-da-da-da-da, you know, cross-dressing.

Some Like It Hot was a highly controversial film with all the studios in the United States.

when it came out because it involved men dressing up as women.

Now, in the UK, my grandmother went to see it.

She was a sort of conservative woman in a Welsh provincial town.

It would not have occurred to her, literally, that there was anything controversial about this at all.

It was simply funny.

Well, in this case, my argument was, okay, they hadn't made Dylan Mulvaney the face of Bud Light.

Right.

And I think creating these cultural flashpoints through confected outrage is something to be disparaged when the rights do it and when the left do it.

I think it's equally absurd because in any communication, you have to understand context and the intention behind

of the person producing the communication.

Now, in the case of Jaguar,

They wanted it to look unlike, how would I argue?