Rory Sutherland

Now, there may have been something to do with carbon paper and copying, which had some particular role, which made typing desirable. But it's an interesting question because no one could really consider that typing added to productivity. Quite the opposite. It meant that every communication producing anything was painful. The only benefit it may have had is it kept the volume of communication low.

Now, there may have been something to do with carbon paper and copying, which had some particular role, which made typing desirable. But it's an interesting question because no one could really consider that typing added to productivity. Quite the opposite. It meant that every communication producing anything was painful. The only benefit it may have had is it kept the volume of communication low.

Because it was so effortful. Whereas email, the cost of actually sending an email to 100 people is far too low.

Because it was so effortful. Whereas email, the cost of actually sending an email to 100 people is far too low.

Because it was so effortful. Whereas email, the cost of actually sending an email to 100 people is far too low.

So it's not really to do with productivity, but there are people, I mean, someone in my company I won't name was driven practically insane by the fact that the Netflix CEO revealed that there was a spike in Netflix viewing between 12 and 1 in many countries. Lunchtime. Now, first of all, it's lunchtime. Okay. You know.

So it's not really to do with productivity, but there are people, I mean, someone in my company I won't name was driven practically insane by the fact that the Netflix CEO revealed that there was a spike in Netflix viewing between 12 and 1 in many countries. Lunchtime. Now, first of all, it's lunchtime. Okay. You know.

So it's not really to do with productivity, but there are people, I mean, someone in my company I won't name was driven practically insane by the fact that the Netflix CEO revealed that there was a spike in Netflix viewing between 12 and 1 in many countries. Lunchtime. Now, first of all, it's lunchtime. Okay. You know.

It's accepted that people have a break if they want to chill out by having a sandwich in front of Netflix rather than wandering around to Pratt. It doesn't bother me personally. But also, I would argue that a lot of people would be much more productive in work if they started work early, took a three-hour break in the middle of the day, and then worked later.

It's accepted that people have a break if they want to chill out by having a sandwich in front of Netflix rather than wandering around to Pratt. It doesn't bother me personally. But also, I would argue that a lot of people would be much more productive in work if they started work early, took a three-hour break in the middle of the day, and then worked later.

It's accepted that people have a break if they want to chill out by having a sandwich in front of Netflix rather than wandering around to Pratt. It doesn't bother me personally. But also, I would argue that a lot of people would be much more productive in work if they started work early, took a three-hour break in the middle of the day, and then worked later.

Now, commuting makes that impossible to do, but I would argue that your energy levels would be much better managed if you did take a break in the middle of the day with the additional bonus that you'd actually get a bit of sunlight. Yeah.

Now, commuting makes that impossible to do, but I would argue that your energy levels would be much better managed if you did take a break in the middle of the day with the additional bonus that you'd actually get a bit of sunlight. Yeah.

Now, commuting makes that impossible to do, but I would argue that your energy levels would be much better managed if you did take a break in the middle of the day with the additional bonus that you'd actually get a bit of sunlight. Yeah.

If you're a Scandi, okay, in the winter, you go to work in the dark, you come home in the dark. So effectively, your exposure to natural light is Saturday and Sunday for three or four hours. So that doesn't bother me, the fact that people are actually choosing.

If you're a Scandi, okay, in the winter, you go to work in the dark, you come home in the dark. So effectively, your exposure to natural light is Saturday and Sunday for three or four hours. So that doesn't bother me, the fact that people are actually choosing.

If you're a Scandi, okay, in the winter, you go to work in the dark, you come home in the dark. So effectively, your exposure to natural light is Saturday and Sunday for three or four hours. So that doesn't bother me, the fact that people are actually choosing.

If you look at writers, you know, the people who are professional writers, journalists, novelists, they're very different, by the way, but all of them have sort of conditions under which they can and can't write. And they vary. Some people demand complete silence. Some people go to a cafe because they want some background noise.

If you look at writers, you know, the people who are professional writers, journalists, novelists, they're very different, by the way, but all of them have sort of conditions under which they can and can't write. And they vary. Some people demand complete silence. Some people go to a cafe because they want some background noise.

If you look at writers, you know, the people who are professional writers, journalists, novelists, they're very different, by the way, but all of them have sort of conditions under which they can and can't write. And they vary. Some people demand complete silence. Some people go to a cafe because they want some background noise.