Rory Sutherland

But what these people clearly know is that they can optimize their productivity by controlling the conditions in which they write. And it strikes me as pretty plausible that's true for other forms of knowledge work. where some people can't work if there's any background noise or chatter. Other people can't work in complete silence because it spooks them out.

But what these people clearly know is that they can optimize their productivity by controlling the conditions in which they write. And it strikes me as pretty plausible that's true for other forms of knowledge work. where some people can't work if there's any background noise or chatter. Other people can't work in complete silence because it spooks them out.

But what these people clearly know is that they can optimize their productivity by controlling the conditions in which they write. And it strikes me as pretty plausible that's true for other forms of knowledge work. where some people can't work if there's any background noise or chatter. Other people can't work in complete silence because it spooks them out.

I've known writers who, if there's someone operating an electric drill seven houses down, they're incapable of producing anything. There are other people who are spectacularly disciplined. Now, it does strike me that you will make people more productive if you allow them some degree of autonomy to control the environment in which they produce their work.

I've known writers who, if there's someone operating an electric drill seven houses down, they're incapable of producing anything. There are other people who are spectacularly disciplined. Now, it does strike me that you will make people more productive if you allow them some degree of autonomy to control the environment in which they produce their work.

I've known writers who, if there's someone operating an electric drill seven houses down, they're incapable of producing anything. There are other people who are spectacularly disciplined. Now, it does strike me that you will make people more productive if you allow them some degree of autonomy to control the environment in which they produce their work.

Now, I'm not suggesting that's five days a week, but I'm suggesting it seems to be implausible that giving people some degree of autonomy won't have benefits. But the interesting thing is, if you look at business, we've imposed loads of things on people, open plan offices, email, Slack, Teams, et cetera. without any real investigation of the effect it has on productivity.

Now, I'm not suggesting that's five days a week, but I'm suggesting it seems to be implausible that giving people some degree of autonomy won't have benefits. But the interesting thing is, if you look at business, we've imposed loads of things on people, open plan offices, email, Slack, Teams, et cetera. without any real investigation of the effect it has on productivity.

Now, I'm not suggesting that's five days a week, but I'm suggesting it seems to be implausible that giving people some degree of autonomy won't have benefits. But the interesting thing is, if you look at business, we've imposed loads of things on people, open plan offices, email, Slack, Teams, et cetera. without any real investigation of the effect it has on productivity.

But we don't really care because the staff don't really enjoy that, so we don't have to worry about it. But the second you have an experiment where the workforce seem to welcome it, suddenly everybody, oh my God, they've gone to Sainsbury's on Thursday lunchtime. Well, they're going to have to go to Sainsbury's at some time anyway, okay?

But we don't really care because the staff don't really enjoy that, so we don't have to worry about it. But the second you have an experiment where the workforce seem to welcome it, suddenly everybody, oh my God, they've gone to Sainsbury's on Thursday lunchtime. Well, they're going to have to go to Sainsbury's at some time anyway, okay?

But we don't really care because the staff don't really enjoy that, so we don't have to worry about it. But the second you have an experiment where the workforce seem to welcome it, suddenly everybody, oh my God, they've gone to Sainsbury's on Thursday lunchtime. Well, they're going to have to go to Sainsbury's at some time anyway, okay?

Yes, okay, they're doing it during daylight when the store's quiet. Well, if they're working at nine till 10, which they can do because they don't have to get up at seven o'clock in the morning, who cares, okay?

Yes, okay, they're doing it during daylight when the store's quiet. Well, if they're working at nine till 10, which they can do because they don't have to get up at seven o'clock in the morning, who cares, okay?

Yes, okay, they're doing it during daylight when the store's quiet. Well, if they're working at nine till 10, which they can do because they don't have to get up at seven o'clock in the morning, who cares, okay?

Oh, that's simply a question which is, I think it's a wider question. So, I mean, email, which I mentioned earlier, is an interesting case in point in that it was assumed that there could be no finer form of communication other than immediate and free. And we automatically assume that faster is better. And one of the questions I raised, which I still think is a serious question, by the

Oh, that's simply a question which is, I think it's a wider question. So, I mean, email, which I mentioned earlier, is an interesting case in point in that it was assumed that there could be no finer form of communication other than immediate and free. And we automatically assume that faster is better. And one of the questions I raised, which I still think is a serious question, by the

Oh, that's simply a question which is, I think it's a wider question. So, I mean, email, which I mentioned earlier, is an interesting case in point in that it was assumed that there could be no finer form of communication other than immediate and free. And we automatically assume that faster is better. And one of the questions I raised, which I still think is a serious question, by the

Do we need slow Tinder? Do we need slow right move? Let me explain just what I mean by this, which is that in most processes of search, if you look at consumers, what they do is they refine their preferences according to what they find out there. So they go into the property market, the dating market, the holiday market, and they They have a set list of preferences to begin with.

Do we need slow Tinder? Do we need slow right move? Let me explain just what I mean by this, which is that in most processes of search, if you look at consumers, what they do is they refine their preferences according to what they find out there. So they go into the property market, the dating market, the holiday market, and they They have a set list of preferences to begin with.