Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I once, by the way, I once didn't buy a house basically because the guy was being an asshole about the fridge.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Now, the fridge was only worth, I think, 0.2% of the value of the house, or 0.02% of the value of the house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I can't quite remember.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But because he was being a dick about the fridge, I no longer trusted him about the house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Weirdly, it turned out my instinct was right because then a friend of ours went to buy the same house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They got some separate land registry search done and found out that a chunk of the garden actually belonged to Network Rail, not to the house.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It effectively filched a large part of the garden.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

pretty or attractive real estate agents would be more successful than... It's a really interesting question, which is I think, you know, I think we ought to study these things much more because the assumption of an economist is that you need to disintermediate.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You don't need estate agents.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We just go on...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Willow, Zillow, sorry, or Rightmove in the UK or whatever it is.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What's the Canadian equivalent?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I don't even know.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Cabins.com or whatever.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Okay, realtor.com.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Exactly.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You go on one of those things.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You choose the house you want.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You look at it.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You then look at the house, get a survey done, buy the house.