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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Trickles down to my colleague. Then from that incremental amount of money, 40% will probably go in tax. Then, of the remainder, 40%, maybe 50%, will go in housing costs and transportation costs, commuting costs. So it works out that in order to buy my colleague a trip to the Koh-i-Noor, a client has to give us about 250 quid.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Trickles down to my colleague. Then from that incremental amount of money, 40% will probably go in tax. Then, of the remainder, 40%, maybe 50%, will go in housing costs and transportation costs, commuting costs. So it works out that in order to buy my colleague a trip to the Koh-i-Noor, a client has to give us about 250 quid.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Trickles down to my colleague. Then from that incremental amount of money, 40% will probably go in tax. Then, of the remainder, 40%, maybe 50%, will go in housing costs and transportation costs, commuting costs. So it works out that in order to buy my colleague a trip to the Koh-i-Noor, a client has to give us about 250 quid.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, my argument is if you could get rid of all that shit and just do the work on Zoom, okay? In other words, the people โ€“ this seems to be an extraordinary extent to which, you know, in large organizations, the people who are creating the value, the people who are doing the real work.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, my argument is if you could get rid of all that shit and just do the work on Zoom, okay? In other words, the people โ€“ this seems to be an extraordinary extent to which, you know, in large organizations, the people who are creating the value, the people who are doing the real work.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, my argument is if you could get rid of all that shit and just do the work on Zoom, okay? In other words, the people โ€“ this seems to be an extraordinary extent to which, you know, in large organizations, the people who are creating the value, the people who are doing the real work.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, it's amazing that capitalism functions at all when you look at the extent to which, you know, money goes in and then incidental costs, particularly property โ€“ I'm Georgist, okay โ€“ particularly, you know, property costs. Chip, chip, chip. Chip away at all of that. And so the actual incentive for the person to perform valuable work and the reward they receive for it has mostly disappeared.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, it's amazing that capitalism functions at all when you look at the extent to which, you know, money goes in and then incidental costs, particularly property โ€“ I'm Georgist, okay โ€“ particularly, you know, property costs. Chip, chip, chip. Chip away at all of that. And so the actual incentive for the person to perform valuable work and the reward they receive for it has mostly disappeared.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, it's amazing that capitalism functions at all when you look at the extent to which, you know, money goes in and then incidental costs, particularly property โ€“ I'm Georgist, okay โ€“ particularly, you know, property costs. Chip, chip, chip. Chip away at all of that. And so the actual incentive for the person to perform valuable work and the reward they receive for it has mostly disappeared.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, obviously, some things are slow burn and some things are fast burn.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, obviously, some things are slow burn and some things are fast burn.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, obviously, some things are slow burn and some things are fast burn.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But generally, it's a pretty good indication. So it's a pretty good indicator, is it?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But generally, it's a pretty good indication. So it's a pretty good indicator, is it?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But generally, it's a pretty good indication. So it's a pretty good indicator, is it?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You do get the sort of Shawshank Redemption phenomenon, don't you?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You do get the sort of Shawshank Redemption phenomenon, don't you?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You do get the sort of Shawshank Redemption phenomenon, don't you?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I did make the joke that voting Labour and having a chancellor who's come from the Bank of England is a bit like going on a Club 1830 holiday and taking your parents along, which it kind of defeats the object of the exercise a bit in that one of the things I think we would like to see as voters, and I'm perfectly happy to give this government a, you know, I think you have to give the people the benefit of a few years before you get pissy about it.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I did make the joke that voting Labour and having a chancellor who's come from the Bank of England is a bit like going on a Club 1830 holiday and taking your parents along, which it kind of defeats the object of the exercise a bit in that one of the things I think we would like to see as voters, and I'm perfectly happy to give this government a, you know, I think you have to give the people the benefit of a few years before you get pissy about it.