Rory Sutherland

And then bit by bit, the social norm spreads.

Hmm.

Those American housing associations are basically like living in a Nazi regime, isn't it?

It's like those co-op apartments in New York, which are... I mean, in London, we never tolerate that degree of kind of intrusion before we're allowed to move into a property.

No, no, it is completely a game.

And apparently they can demand information which the IRS can't demand.

I mean, it is absolutely bizarre.

And you have a co-op board which will

you know, in occasion, kick people out as well.

But what probably happens is that once... This is very similar, by the way, with the necessity of children playing outside, which is once the behavior drops below a certain threshold...

You have an inflection point.

So my parents couldn't believe this.

When I was 20, 25, and I told them that when I was 11, I used to cycle 11 miles to the nearest town to see my grandmother on my own at the age of 11.

And then when I told them, which they didn't know, I used to, at the age of sort of 11, climb up onto the apex of the roof and just wander around on the roof 30 feet up.

My parents were aghast that they'd ever allowed it to happen.

But if most people did that... At the time, it was normal.

It was completely normal.

They'd be locked up today.

My parents would have been locked up for several of the things which I was allowed to do when I was young.

Now, what happens, I think, is that you reach a threshold or a tipping point where in my childhood, let's say someone had abducted me or I'd been hit by a car.