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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I did make the joke that voting Labour and having a chancellor who's come from the Bank of England is a bit like going on a Club 1830 holiday and taking your parents along, which it kind of defeats the object of the exercise a bit in that one of the things I think we would like to see as voters, and I'm perfectly happy to give this government a, you know, I think you have to give the people the benefit of a few years before you get pissy about it.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, that is actually, I'd be interested to know who's signing that petition. Is it people on the left who are just disappointed? Is it reform voters? Is it conservatives? I don't know. Who is it who feels most kind of cheated? I mean, you've got to remember that there are an awful lot of people who didn't vote for them, if you consider the size of their majority, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, that is actually, I'd be interested to know who's signing that petition. Is it people on the left who are just disappointed? Is it reform voters? Is it conservatives? I don't know. Who is it who feels most kind of cheated? I mean, you've got to remember that there are an awful lot of people who didn't vote for them, if you consider the size of their majority, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, that is actually, I'd be interested to know who's signing that petition. Is it people on the left who are just disappointed? Is it reform voters? Is it conservatives? I don't know. Who is it who feels most kind of cheated? I mean, you've got to remember that there are an awful lot of people who didn't vote for them, if you consider the size of their majority, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They've got a massive majority, but the share of the popular vote was fairly small.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They've got a massive majority, but the share of the popular vote was fairly small.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They've got a massive majority, but the share of the popular vote was fairly small.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Well, it's interesting who's demanding a kind of, you know, run again. Yeah. Some of the things interest me because we kind of, I think a lot of people know that there's fundamental inequity, intergenerational inequity, which is because salaries are taxed very highly and wealth, particularly capital gains from your main property, are barely taxed at all.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Well, it's interesting who's demanding a kind of, you know, run again. Yeah. Some of the things interest me because we kind of, I think a lot of people know that there's fundamental inequity, intergenerational inequity, which is because salaries are taxed very highly and wealth, particularly capital gains from your main property, are barely taxed at all.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Well, it's interesting who's demanding a kind of, you know, run again. Yeah. Some of the things interest me because we kind of, I think a lot of people know that there's fundamental inequity, intergenerational inequity, which is because salaries are taxed very highly and wealth, particularly capital gains from your main property, are barely taxed at all.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that leads to, I think, a kind of absurdity, which is that one piece written about this is it's not actually intergenerational inequality that's the problem.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that leads to, I think, a kind of absurdity, which is that one piece written about this is it's not actually intergenerational inequality that's the problem.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that leads to, I think, a kind of absurdity, which is that one piece written about this is it's not actually intergenerational inequality that's the problem.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's going to be intragenerational inequality when people start inheriting houses or not inheriting houses, because you can literally have the situation where you can work incredibly hard for 30 years and reach a position of some eminence in a business or in an institution.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's going to be intragenerational inequality when people start inheriting houses or not inheriting houses, because you can literally have the situation where you can work incredibly hard for 30 years and reach a position of some eminence in a business or in an institution.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It's going to be intragenerational inequality when people start inheriting houses or not inheriting houses, because you can literally have the situation where you can work incredibly hard for 30 years and reach a position of some eminence in a business or in an institution.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And because your parents happen to live in an area of low house prices or didn't own a house at all, you're still living somewhere crap. Whereas your underlings, you know, whose parents lived in Surbiton or Kensington or whatever it may be, okay, are basically swanning around in palaces going on cruises all the time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And because your parents happen to live in an area of low house prices or didn't own a house at all, you're still living somewhere crap. Whereas your underlings, you know, whose parents lived in Surbiton or Kensington or whatever it may be, okay, are basically swanning around in palaces going on cruises all the time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And because your parents happen to live in an area of low house prices or didn't own a house at all, you're still living somewhere crap. Whereas your underlings, you know, whose parents lived in Surbiton or Kensington or whatever it may be, okay, are basically swanning around in palaces going on cruises all the time.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And that does strike me as a fundamental flaw that we've created this system where unearned income, which is not really particularly meritocratic, or inherited income, is treated incredibly generously, whereas earned income, I think the top... If I'm right, is it the top... 5% of taxpayers pay 50% or 60% of all income tax. So in America, it may be the same here too. Probably the same here.