Rory Sutherland

I'll give the exact year, 1974, 75, 76, that kind of era.

If I'd been hit by a car cycling to Monmouth or I'd been abducted by a paedophile, my parents would have been described as unlucky.

You get past a threshold where that behavior becomes weird and now my parents would be held as irresponsible and would be blamed.

I don't think it occurred to them.

I was, funnily enough, hit by a car.

It was my fault, I'll be absolutely honest.

I failed to signal before maneuvering.

I was hit by a car.

Nobody suggested it was my parents' fault for allowing me to cycle around the place.

That was just a normal thing you did.

And then you get these weird... I've got a few theories.

For example...

What are the things that are products of social norms where you can suddenly hit a threshold?

Tattoos among the middle class would have been an interesting thing in Britain.

Is this true in Canada as well?

So perfectly middle class people now have body art.

And it's normalized.

It would have been deeply weird in any middle-class milieu to see someone with a tattoo in the 1970s or 1960s.

It's just normal.

I mean, like everybody.