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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, what kind of pissed me off about that is had it been a house, of course, I wouldn't have had to pay a bloody thing. No capital gains. But the interesting thing there is that

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, what kind of pissed me off about that is had it been a house, of course, I wouldn't have had to pay a bloody thing. No capital gains. But the interesting thing there is that

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Now, what kind of pissed me off about that is had it been a house, of course, I wouldn't have had to pay a bloody thing. No capital gains. But the interesting thing there is that

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

i mean there was a guy who's the expert on this guy at berkeley called george acoff who was a left-wing guy who pointed out that the right to some extent enjoyed some unfair advantages simply because of linguistics so the phrase tax relief for example suggests that tax is a burden from which you have to be relieved it's not paying your civic duties towards the maintenance of uh collective goods.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

i mean there was a guy who's the expert on this guy at berkeley called george acoff who was a left-wing guy who pointed out that the right to some extent enjoyed some unfair advantages simply because of linguistics so the phrase tax relief for example suggests that tax is a burden from which you have to be relieved it's not paying your civic duties towards the maintenance of uh collective goods.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

i mean there was a guy who's the expert on this guy at berkeley called george acoff who was a left-wing guy who pointed out that the right to some extent enjoyed some unfair advantages simply because of linguistics so the phrase tax relief for example suggests that tax is a burden from which you have to be relieved it's not paying your civic duties towards the maintenance of uh collective goods.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And, you know, as a Brit, okay, as I said, a right of center Brit, I can't help noticing when I go to LA, to be absolutely honest, I'm not sure I wouldn't rather have a slightly worse car and better roads. OK, because, you know, there is a correct ratio of expenditure of money which is spent at the individual level and money that's spent at the collective level.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And, you know, as a Brit, okay, as I said, a right of center Brit, I can't help noticing when I go to LA, to be absolutely honest, I'm not sure I wouldn't rather have a slightly worse car and better roads. OK, because, you know, there is a correct ratio of expenditure of money which is spent at the individual level and money that's spent at the collective level.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And, you know, as a Brit, okay, as I said, a right of center Brit, I can't help noticing when I go to LA, to be absolutely honest, I'm not sure I wouldn't rather have a slightly worse car and better roads. OK, because, you know, there is a correct ratio of expenditure of money which is spent at the individual level and money that's spent at the collective level.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And by the way, one of the reasons I half jokingly suggest that pubs, cafes and restaurants should be given a big tax break. I genuinely mean that is because I think they're a social good. If you go to the pub, okay, you are maintaining a pub that I can go to the following day. And it actually benefits the whole community.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And by the way, one of the reasons I half jokingly suggest that pubs, cafes and restaurants should be given a big tax break. I genuinely mean that is because I think they're a social good. If you go to the pub, okay, you are maintaining a pub that I can go to the following day. And it actually benefits the whole community.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And by the way, one of the reasons I half jokingly suggest that pubs, cafes and restaurants should be given a big tax break. I genuinely mean that is because I think they're a social good. If you go to the pub, okay, you are maintaining a pub that I can go to the following day. And it actually benefits the whole community.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And you might argue that the rich people who go to the pub and buy the fancy spirits or the high margin drinks are actually subsidizing the lower margin drinks for people with less money.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And you might argue that the rich people who go to the pub and buy the fancy spirits or the high margin drinks are actually subsidizing the lower margin drinks for people with less money.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And you might argue that the rich people who go to the pub and buy the fancy spirits or the high margin drinks are actually subsidizing the lower margin drinks for people with less money.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So in other words, there is an ecosystem within that kind of thing, which is mutually beneficial.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So in other words, there is an ecosystem within that kind of thing, which is mutually beneficial.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

So in other words, there is an ecosystem within that kind of thing, which is mutually beneficial.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They're lucky too. Yes, of course.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They're lucky too. Yes, of course.