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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

They're lucky too. Yes, of course.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

He's very honest about that.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

He's very honest about that.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

He's very honest about that.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Probably Romans who'd take him up on that, I think.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Probably Romans who'd take him up on that, I think.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Probably Romans who'd take him up on that, I think.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The military, for example, or whatever.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The military, for example, or whatever.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

The military, for example, or whatever.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You had something a little bit similar in New Mexico. There was a guy called Gary Johnson, I think I'm right, aren't I, saying he was the governor of New Mexico, who was kind of libertarian. And it was kind of Ron Swanson-ish. I don't know if you know Parks and Recreation, but you had a libertarian doing a government job.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You had something a little bit similar in New Mexico. There was a guy called Gary Johnson, I think I'm right, aren't I, saying he was the governor of New Mexico, who was kind of libertarian. And it was kind of Ron Swanson-ish. I don't know if you know Parks and Recreation, but you had a libertarian doing a government job.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

You had something a little bit similar in New Mexico. There was a guy called Gary Johnson, I think I'm right, aren't I, saying he was the governor of New Mexico, who was kind of libertarian. And it was kind of Ron Swanson-ish. I don't know if you know Parks and Recreation, but you had a libertarian doing a government job.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And he believed, quite interestingly, he said, basically, I dislike all forms of government expenditure except roads and education. He believed those things genuinely had to be collectively spent. They were collective goods. And I think his phrase is, if you want economic growth, you need a four-lane highway.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And he believed, quite interestingly, he said, basically, I dislike all forms of government expenditure except roads and education. He believed those things genuinely had to be collectively spent. They were collective goods. And I think his phrase is, if you want economic growth, you need a four-lane highway.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And he believed, quite interestingly, he said, basically, I dislike all forms of government expenditure except roads and education. He believed those things genuinely had to be collectively spent. They were collective goods. And I think his phrase is, if you want economic growth, you need a four-lane highway.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so he was almost a case in point where, in other words, he very, very narrowly decided what the focus of government within New Mexico should be. And was, by all accounts, actually, he was a presidential candidate for the Libertarian Party back 12 years ago or something. But he was a pretty good governor. Have you been to New Mexico? It's the neighboring state. No, I haven't. It's glorious.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so he was almost a case in point where, in other words, he very, very narrowly decided what the focus of government within New Mexico should be. And was, by all accounts, actually, he was a presidential candidate for the Libertarian Party back 12 years ago or something. But he was a pretty good governor. Have you been to New Mexico? It's the neighboring state. No, I haven't. It's glorious.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And so he was almost a case in point where, in other words, he very, very narrowly decided what the focus of government within New Mexico should be. And was, by all accounts, actually, he was a presidential candidate for the Libertarian Party back 12 years ago or something. But he was a pretty good governor. Have you been to New Mexico? It's the neighboring state. No, I haven't. It's glorious.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Go there. It's utterly fantastic. The Santa Fe Opera. Give that a go. By the way, I'm trying to start a little tradition that the guests on podcasts get to advertise something as well. Whatever you would like. It always strikes me as very unfair. The Santa Fe Opera. The Santa Fe Opera is my...