Rory Vaden

Great question. It's because of a concept that we refer to as Sheehan's Wall. And I named this concept after a colleague of mine named Peter Sheehan, who showed me a model that we have since kind of adapted to personal brands. He works more in like the corporate space, but I saw his sort of model. And here's how it works.

Great question. It's because of a concept that we refer to as Sheehan's Wall. And I named this concept after a colleague of mine named Peter Sheehan, who showed me a model that we have since kind of adapted to personal brands. He works more in like the corporate space, but I saw his sort of model. And here's how it works.

Great question. It's because of a concept that we refer to as Sheehan's Wall. And I named this concept after a colleague of mine named Peter Sheehan, who showed me a model that we have since kind of adapted to personal brands. He works more in like the corporate space, but I saw his sort of model. And here's how it works.

Great question. It's because of a concept that we refer to as Sheehan's Wall. And I named this concept after a colleague of mine named Peter Sheehan, who showed me a model that we have since kind of adapted to personal brands. He works more in like the corporate space, but I saw his sort of model. And here's how it works.

Great question. It's because of a concept that we refer to as Sheehan's Wall. And I named this concept after a colleague of mine named Peter Sheehan, who showed me a model that we have since kind of adapted to personal brands. He works more in like the corporate space, but I saw his sort of model. And here's how it works.

In any industry, in any vertical, in any market, on any platform, there's two groups of people. There are those who are unknown. They're living in obscurity. They're yet to be discovered or found. or popularized. And then there is a group of people who are well-known. They don't have obscurity. They have notoriety. They have trust. They have recognition. They have reputation.

In any industry, in any vertical, in any market, on any platform, there's two groups of people. There are those who are unknown. They're living in obscurity. They're yet to be discovered or found. or popularized. And then there is a group of people who are well-known. They don't have obscurity. They have notoriety. They have trust. They have recognition. They have reputation.

In any industry, in any vertical, in any market, on any platform, there's two groups of people. There are those who are unknown. They're living in obscurity. They're yet to be discovered or found. or popularized. And then there is a group of people who are well-known. They don't have obscurity. They have notoriety. They have trust. They have recognition. They have reputation.

In any industry, in any vertical, in any market, on any platform, there's two groups of people. There are those who are unknown. They're living in obscurity. They're yet to be discovered or found. or popularized. And then there is a group of people who are well-known. They don't have obscurity. They have notoriety. They have trust. They have recognition. They have reputation.

In any industry, in any vertical, in any market, on any platform, there's two groups of people. There are those who are unknown. They're living in obscurity. They're yet to be discovered or found. or popularized. And then there is a group of people who are well-known. They don't have obscurity. They have notoriety. They have trust. They have recognition. They have reputation.

Well, in between being unknown and well-known, between obscurity and notoriety is this huge invisible wall that we call Sheehan's Wall. And what most people do who are living in obscurity is they look at the people in notoriety, right? They look at Tony Robbins or Gary Vaynerchuk or whoever, and they look at what they're doing, Oprah, The Rock, and they go, I want to do the things that they do.

Well, in between being unknown and well-known, between obscurity and notoriety is this huge invisible wall that we call Sheehan's Wall. And what most people do who are living in obscurity is they look at the people in notoriety, right? They look at Tony Robbins or Gary Vaynerchuk or whoever, and they look at what they're doing, Oprah, The Rock, and they go, I want to do the things that they do.

Well, in between being unknown and well-known, between obscurity and notoriety is this huge invisible wall that we call Sheehan's Wall. And what most people do who are living in obscurity is they look at the people in notoriety, right? They look at Tony Robbins or Gary Vaynerchuk or whoever, and they look at what they're doing, Oprah, The Rock, and they go, I want to do the things that they do.

Well, in between being unknown and well-known, between obscurity and notoriety is this huge invisible wall that we call Sheehan's Wall. And what most people do who are living in obscurity is they look at the people in notoriety, right? They look at Tony Robbins or Gary Vaynerchuk or whoever, and they look at what they're doing, Oprah, The Rock, and they go, I want to do the things that they do.

Well, in between being unknown and well-known, between obscurity and notoriety is this huge invisible wall that we call Sheehan's Wall. And what most people do who are living in obscurity is they look at the people in notoriety, right? They look at Tony Robbins or Gary Vaynerchuk or whoever, and they look at what they're doing, Oprah, The Rock, and they go, I want to do the things that they do.

And so they go, well, Tony Robbins has all these different topics, right? Like he talks about money and he talks about health and he talks about unleashing the power with wind and date with destiny and relationships and spirituality. Well, I have all these topics. So they talk about lots of different topics. And then they are like, oh, I got to be on lots of different platforms, right?

And so they go, well, Tony Robbins has all these different topics, right? Like he talks about money and he talks about health and he talks about unleashing the power with wind and date with destiny and relationships and spirituality. Well, I have all these topics. So they talk about lots of different topics. And then they are like, oh, I got to be on lots of different platforms, right?

And so they go, well, Tony Robbins has all these different topics, right? Like he talks about money and he talks about health and he talks about unleashing the power with wind and date with destiny and relationships and spirituality. Well, I have all these topics. So they talk about lots of different topics. And then they are like, oh, I got to be on lots of different platforms, right?

And so they go, well, Tony Robbins has all these different topics, right? Like he talks about money and he talks about health and he talks about unleashing the power with wind and date with destiny and relationships and spirituality. Well, I have all these topics. So they talk about lots of different topics. And then they are like, oh, I got to be on lots of different platforms, right?

And so they go, well, Tony Robbins has all these different topics, right? Like he talks about money and he talks about health and he talks about unleashing the power with wind and date with destiny and relationships and spirituality. Well, I have all these topics. So they talk about lots of different topics. And then they are like, oh, I got to be on lots of different platforms, right?