Rory Vaden

Yeah. So an easy example is bill pay. This is a quick example. So if you had two hours open in your day today and I said, Lewis, what's the most important thing you could do today? You'd have a list of things that you would do. And if I said, hey, I think you should consider setting up online bill pay. For most of us, we would be like, no, that is not important. That's not significant.

Yeah. So an easy example is bill pay. This is a quick example. So if you had two hours open in your day today and I said, Lewis, what's the most important thing you could do today? You'd have a list of things that you would do. And if I said, hey, I think you should consider setting up online bill pay. For most of us, we would be like, no, that is not important. That's not significant.

That seems totally trivial. But if you look at this the way a multiplier would, you go, okay, if you spend two hours today setting up online bill pay, And it saves you 30 minutes every month from paying your bills in the future. Then after four months time, you will have broken even, 30, 30, 30, 30. You will have broken even on those initial two hours.

That seems totally trivial. But if you look at this the way a multiplier would, you go, okay, if you spend two hours today setting up online bill pay, And it saves you 30 minutes every month from paying your bills in the future. Then after four months time, you will have broken even, 30, 30, 30, 30. You will have broken even on those initial two hours.

And then every month thereafter, you'll get something that we call ROTI, return on time invested. Because now the system is doing the thing that you would have otherwise been doing. Another way that we say this, I know this is one of your favorite Rory-isms, is that automation is to your time exactly what compounding interest is to your money.

And then every month thereafter, you'll get something that we call ROTI, return on time invested. Because now the system is doing the thing that you would have otherwise been doing. Another way that we say this, I know this is one of your favorite Rory-isms, is that automation is to your time exactly what compounding interest is to your money.

Automation is to your time what compounding interest is to your money. Just like compounding interest takes money and it turns it into more money, automation takes time and it turns it into more time.

Automation is to your time what compounding interest is to your money. Just like compounding interest takes money and it turns it into more money, automation takes time and it turns it into more time.

Just like nobody has extra money to invest, I mean, not nobody, some people are so rich it's like that's all they do, but the average person doesn't have an extra 10 grand just laying around to be like, yeah, I'm gonna invest it. Usually you have to sacrifice something in the short term.

Just like nobody has extra money to invest, I mean, not nobody, some people are so rich it's like that's all they do, but the average person doesn't have an extra 10 grand just laying around to be like, yeah, I'm gonna invest it. Usually you have to sacrifice something in the short term.

You don't go on a trip, you don't buy the car, you don't buy the TV, and that is where you create the margin to reinvest into whatever, the stock market and mutual funds, like real estate, whatever you do. That is also how time is. Nobody has extra time to set up a system. Marketing automation is one of the big things we teach our clients. I know you guys do a lot of it here.

You don't go on a trip, you don't buy the car, you don't buy the TV, and that is where you create the margin to reinvest into whatever, the stock market and mutual funds, like real estate, whatever you do. That is also how time is. Nobody has extra time to set up a system. Marketing automation is one of the big things we teach our clients. I know you guys do a lot of it here.

We're experts in marketing automation. One of the reasons we became experts in it is we realized, oh my gosh, if I can build a funnel, which is just a sequence, a series of emails and automating trust, basically, giving value to people, then that system basically becomes like an employee for me that works 24 hours a day, seven days a week. It's always out there.

We're experts in marketing automation. One of the reasons we became experts in it is we realized, oh my gosh, if I can build a funnel, which is just a sequence, a series of emails and automating trust, basically, giving value to people, then that system basically becomes like an employee for me that works 24 hours a day, seven days a week. It's always out there.

How do you best build trust online? We would say, how do you best build trust offline? Well, if you made a list, okay, so let's first start with the people. If you made a list of the top 10 people you trust in your life, like would trust with your life or with your kids, right? Like I've got two toddlers. So like if you go, who would you trust?

How do you best build trust online? We would say, how do you best build trust offline? Well, if you made a list, okay, so let's first start with the people. If you made a list of the top 10 people you trust in your life, like would trust with your life or with your kids, right? Like I've got two toddlers. So like if you go, who would you trust?

How do you best build trust online? We would say, how do you best build trust offline? Well, if you made a list, okay, so let's first start with the people. If you made a list of the top 10 people you trust in your life, like would trust with your life or with your kids, right? Like I've got two toddlers. So like if you go, who would you trust?

How do you best build trust online? We would say, how do you best build trust offline? Well, if you made a list, okay, so let's first start with the people. If you made a list of the top 10 people you trust in your life, like would trust with your life or with your kids, right? Like I've got two toddlers. So like if you go, who would you trust?

How do you best build trust online? We would say, how do you best build trust offline? Well, if you made a list, okay, so let's first start with the people. If you made a list of the top 10 people you trust in your life, like would trust with your life or with your kids, right? Like I've got two toddlers. So like if you go, who would you trust?

There's a good chance that the people on that list, like you would trust with your banking information or your, you know, like that kind of stuff. There's a good chance you know those people intimately. You know...