Rory Vaden

Yes, they're unconscious emotional impulses, right? And if you're not consciously saying no to the things that don't matter, you end up unconsciously saying no to the things that do matter.

Yes, they're unconscious emotional impulses, right? And if you're not consciously saying no to the things that don't matter, you end up unconsciously saying no to the things that do matter.

So that's what I said, actually. So this became the Procrastinate On Purpose book. So this was my second book. When we were profiling all these people, I was doing interviews. And I told one of the multipliers, I said, I don't like this one. I got to where I am by being a yes man, by like doing a lot of things and doing them well and like saying yes to meetings and meeting people all the time.

So that's what I said, actually. So this became the Procrastinate On Purpose book. So this was my second book. When we were profiling all these people, I was doing interviews. And I told one of the multipliers, I said, I don't like this one. I got to where I am by being a yes man, by like doing a lot of things and doing them well and like saying yes to meetings and meeting people all the time.

And they said, Rory, that is the dumbest thing I've ever heard. And I was like, oh, okay. And here's what they said. They said, you're trying to go through life without saying no, which is admirable because you're a nice guy. But what you failed to realize is that you are always saying no to something. Anytime you say yes to one thing.

And they said, Rory, that is the dumbest thing I've ever heard. And I was like, oh, okay. And here's what they said. They said, you're trying to go through life without saying no, which is admirable because you're a nice guy. But what you failed to realize is that you are always saying no to something. Anytime you say yes to one thing.

you simultaneously are saying no to an infinite number of other things.

you simultaneously are saying no to an infinite number of other things.

So even when you think you're saying, yes, everything is important to me. No, nothing is important to you. Nothing is important enough for you to focus on. And you don't have a method for for focus and focus is power. So that most of us are losing because we're wandering, we're meandering through a bunch of insignificant, trivial tasks feeling productive when really we're just diluted.

So even when you think you're saying, yes, everything is important to me. No, nothing is important to you. Nothing is important enough for you to focus on. And you don't have a method for for focus and focus is power. So that most of us are losing because we're wandering, we're meandering through a bunch of insignificant, trivial tasks feeling productive when really we're just diluted.

So that's the first one, eliminate. Now, if you can't eliminate the task, then it drops down to the center of the focus funnel, which is automate, the permission to invest. And this is so powerful because anything you create a process for today saves you time in the future. Yes.

So that's the first one, eliminate. Now, if you can't eliminate the task, then it drops down to the center of the focus funnel, which is automate, the permission to invest. And this is so powerful because anything you create a process for today saves you time in the future. Yes.

We if I set up a process for it or a system or if I write code, you know, there's a lot of automation like actual technologies and things that you can deploy. If I if I take the time to set it up today, then tomorrow the system or the process is doing the thing instead of me. So it's multiplying time. Now, here's the challenge is that most of us are aware that those tools exist.

We if I set up a process for it or a system or if I write code, you know, there's a lot of automation like actual technologies and things that you can deploy. If I if I take the time to set it up today, then tomorrow the system or the process is doing the thing instead of me. So it's multiplying time. Now, here's the challenge is that most of us are aware that those tools exist.

But if you ask someone, Lewis, I mean, like if you ask the average business owner, you know, whatever, you know, achiever, you know, somebody pursuing greatness, are you aware of tools and systems and processes and technologies that you could implement or deploy or improve inside of your goals? that would automate things, they would all say yes. But if you said, why haven't you done it yet?

But if you ask someone, Lewis, I mean, like if you ask the average business owner, you know, whatever, you know, achiever, you know, somebody pursuing greatness, are you aware of tools and systems and processes and technologies that you could implement or deploy or improve inside of your goals? that would automate things, they would all say yes. But if you said, why haven't you done it yet?

Bingo. Yeah. So it's so ironic because the two excuses we would use for why we haven't automated things is we would say either I don't have the time or I don't have the... Patience? Money. The money. The patience. The patience we'll talk about in a second. The money.

Bingo. Yeah. So it's so ironic because the two excuses we would use for why we haven't automated things is we would say either I don't have the time or I don't have the... Patience? Money. The money. The patience. The patience we'll talk about in a second. The money.

Out of the time or the money. And it's wild because those two excuses we would use for not automating something are exactly the opposite of how it is when you make the significance calculation.

Out of the time or the money. And it's wild because those two excuses we would use for not automating something are exactly the opposite of how it is when you make the significance calculation.