Ross Berdorf

I mean, they're in the middle of it and they understand all of the pieces and parts that go along

So it was a great acquisition for us.

And it's not like, oh, we need to shift the product in one direction or not.

We just needed to rebrand the product and bring it to our customers.

And this is the beauty of

Of our platform, fintech products suffer from acquisition and then conversion, right?

So they can acquire the customer, but then they got to go through all of this KYC stuff.

With us at Zen Business, we have all that KYC stuff because we do the formation.

We do the EIN.

We believe that we have the easiest online banking options.

conversion, you literally push a button and they have an online bank account because we have all that KYC information.

It gets proved on the other side.

This is a huge hassle for anyone else in the fintech space unless you're with one of these big banks already.

That's right.

And this is, so, you know, it's just a no brainer.

And, you know, so we bring the customers to the Joust solution, now Zen Business Money, and they bring the solution to our customers.

So it's a perfect fit.

We've expanded that team.

We've expanded that team already.

I think there's probably around 20 if you consider the outsourcing and internal people.