Ross

This is the one I'm really legitimately hyped and excited about.

I got started in the industry covering E3.

E3 is dead, but everyone kept showing up to Los Angeles anyway this week, and so they've kept it going as Summer Games Fest.

So this is the week where every major company shows off basically all the games they want to release the next 12 to 24 months.

Make huge hype circuits, all these trailers, hands-ons if you're out in LA, you can go to these little events as press and industry members.

It's great.

It's exciting.

We just started this week with PlayStation State of Play a few days ago.

And then Friday is the big flagship recording, followed by an Xbox showcase on Sunday.

And rumor has it, a Nintendo thing next week, which not confirmed, but every year they've done something around here.

Honestly, basically, like when E3 died, everyone's like, well, what do we do?

We all go drink at the Figueroa, the JW Marriott downtown.

We all have our friends here.

people just kept coming and everyone just started doing their own decentralized events.

And now a sir named Jeff Keighley, who runs the Game Awards, has his own live stream that's kind of like the flagship press conference of the week.

So, GTA 6 is definitively in November.

Everyone feels pretty confident about that, but as a knock-on effect, we're seeing games that were going to usually come out in that kind of October-November timeframe, they're all either getting bunched up in November, there were so many September announcements already, or they're getting delayed all the way to February 2027, just to get away from this.

Everyone is scared of being crowded out by GTA.

But yeah, so Sony State of Play.

It's a lot of first-party games.