Roy Choi

It's getting better now, obviously, with the street food that's evolved, but also just food culture has evolved in the last 20 years here.

It's getting better now, obviously, with the street food that's evolved, but also just food culture has evolved in the last 20 years here.

He started it all. He started this wave, you know, and Kogi came on the heels of that. But really, it was Momofuku that kind of broke the mold and really allowed a pathway for this millennial generation to really have something to connect that experience to.

He started it all. He started this wave, you know, and Kogi came on the heels of that. But really, it was Momofuku that kind of broke the mold and really allowed a pathway for this millennial generation to really have something to connect that experience to.

He started it all. He started this wave, you know, and Kogi came on the heels of that. But really, it was Momofuku that kind of broke the mold and really allowed a pathway for this millennial generation to really have something to connect that experience to.

Yep. And it became a part of culture and he became culture and the restaurant became culture. And that just led to so many things to where now food is probably more in demand than sneakers. It's harder to get sometimes than sneakers. We've definitely come a long way. Now that we're in it, it's hard to imagine a world where it wasn't like this. Even 20 years ago.

Yep. And it became a part of culture and he became culture and the restaurant became culture. And that just led to so many things to where now food is probably more in demand than sneakers. It's harder to get sometimes than sneakers. We've definitely come a long way. Now that we're in it, it's hard to imagine a world where it wasn't like this. Even 20 years ago.

Yep. And it became a part of culture and he became culture and the restaurant became culture. And that just led to so many things to where now food is probably more in demand than sneakers. It's harder to get sometimes than sneakers. We've definitely come a long way. Now that we're in it, it's hard to imagine a world where it wasn't like this. Even 20 years ago.

People weren't going from city to city and having lists of like, OK, where's the best place to eat?

People weren't going from city to city and having lists of like, OK, where's the best place to eat?

People weren't going from city to city and having lists of like, OK, where's the best place to eat?

I agree with you on that, but also the reality was that way too. You had to spend that much. Because food was separated. So anything that was chef-driven or ingredient-driven or market-driven or even considered to be a part of whatever is the hottest thing in that city at that moment, was all driven by price. Price and experience and your parents or an older generation going.

I agree with you on that, but also the reality was that way too. You had to spend that much. Because food was separated. So anything that was chef-driven or ingredient-driven or market-driven or even considered to be a part of whatever is the hottest thing in that city at that moment, was all driven by price. Price and experience and your parents or an older generation going.

I agree with you on that, but also the reality was that way too. You had to spend that much. Because food was separated. So anything that was chef-driven or ingredient-driven or market-driven or even considered to be a part of whatever is the hottest thing in that city at that moment, was all driven by price. Price and experience and your parents or an older generation going.

And that's why I say it was Dave who broke that mold. By opening Momofuku, what he did was it broke the levy to where the saltwater and the freshwater merged together, you know, and created a whole new thing. It became an estuary. It became an estuary.

And that's why I say it was Dave who broke that mold. By opening Momofuku, what he did was it broke the levy to where the saltwater and the freshwater merged together, you know, and created a whole new thing. It became an estuary. It became an estuary.

And that's why I say it was Dave who broke that mold. By opening Momofuku, what he did was it broke the levy to where the saltwater and the freshwater merged together, you know, and created a whole new thing. It became an estuary. It became an estuary.

The feelings you had were real because that's exactly how they looked at you.

The feelings you had were real because that's exactly how they looked at you.

The feelings you had were real because that's exactly how they looked at you.