Roy Choi

We also got a lot of like, I like to, you know, I like to call them, you know, like corners and shadows and blind spots.

We're such a big city that you could do something like, like us three could go do something somewhere and no one will know.

You know what I mean?

And that's the great thing about LA.

The energy exists here.

I've noticed that.

And that's kind of how food truck started, you know, and like street food starts.

It's like, you just kind of post up like for us, even like even us as the second generation of it.

Our first spots were like in empty parking lots, next to railroad tracks, warehouse districts.

And like there are places like Vernon, Huntington Park, Commerce, like warehouse districts, factory districts that were closed during the day.

All these places that no one is around.

And luckily we had technology, social media to pull people in.

But even if we didn't have social media, I think we would have been in those spots anyways.

Well, you know the city so well, so you probably know those places to go.

Yeah.

Kogi started with, at the time Twitter started, we started in a perfect storm of Twitter, the iPhone and the economy crash.

Holy shit.

Yeah.

So it was the iPhone just came out, you know, like one in one in a hundred of your friends had one.

Almost like the TVs of the 50s.