Roy Choi
๐ค SpeakerAppearances Over Time
Podcast Appearances
It's usually your aunties or uncles or family members running these trucks.
There's a very blurred line between the business and the people you actually know.
It's almost like it's all intertwined together, like being in a village.
Just because someone sets up shop doesn't mean like they're a stranger.
That's a person you grew up with and know.
And usually those businesses are set up out of necessity, you know, and they're not really set up as something like I'm going to go do this, you know.
It's like the only option to do that job.
And it's like what you said with journalism.
It's like you are there's no other choice.
There's nothing else that you can do except this.
A lot of people who run trucks and a lot of street stands, when they start to cook all the food at home, they can't stop.
You know, they're cooking for like hundreds of people and they just keep cooking and cooking, cooking.
They bring it out and sell it.
So, yeah, I never thought it would be a business.
But then I lost everything in 2008.
The world was in a very sensitive place and I couldn't find another job for months.
And my friend called me and he was like, yo, let's put Korean barbecue in a taco.