Roy Raanani

Right.

It requires sales reps to go in and update certain fields.

And it's based on the reps

interpretation of what happened in that meeting and so for a lot of managers if there's a deal that they care about they can pull it up in chorus with one click and immediately they'll be able to see everything that was talked about what was or wasn't discussed whether or not this deal is actually going to come in you know end of month as the rep is forecasting and so what we're trying to do is find out more and more how to take it away from just training and coaching which is a very high value use case into something that is a part of your day-to-day

If we had to sell, we'd be really disappointed.

No, so, you know, pretty early on, we, we realized that if we wanted to tackle this market, and you know, the way that I talked about it with my team is that there's a billion dollar enterprise value company, five to seven years from now, that's ours to lose.

And it's simply because this data set of customer conversations and meetings is so valuable and so core to a business that there's no way that every company in the world isn't starting to record and track and learn from and act on the insights in these meetings.

And so when we started out, we had a decision to make about whether we outsource the technology or whether we build it all ourselves.

And we decided to build it all ourselves, to do a couple of things that you can only do when you build this technology yourself.

So very early on, we spoke to investors and we were fortunate enough to close a seed round, a pretty substantial $6 million seed round that was led by Emergence Capital.

Was that priced or was that a note?

Um, it was actually, it was priced.

Yeah, it was priced.

So we did, we actually did a friends and family round, um, that was based on a safe.

And did you go through YC?

Uh, we did not, but we decided to use the safe, um, just to keep things simple.

And, uh, what was funny was that we were actually planning on doing a seed round based on the safe, but, uh,

things went so well with Emergence that they decided to price it immediately.

And so all the friends and family that had come on the safe immediately got converted into the price round.

So the answer is it's both.