Rudy Mawer

And what lessons kind of go in between all of that?

You know, things you'd teach yourself or someone else that's going from trading their time to building out a team and a studio?

Luckily, we had most of them.

There was a few we didn't have, but yeah.

and then those people aren't going to stick with you for long term well i think a big thing for local businesses too which you've probably seen is i think people have you know i see it here with restaurants restaurants on miami beach open all the time and i think they assume you open a restaurant and people are just going to show up right and they hear you know i'm sure your competitors open a salon or a studio and people are just going to show up but it's actually the hardest part it's not the product or making the having the chef to the meals it's

Well, I got ordered to because I had...

I had spent too much on advertising because I spent so much on Facebook ads.

I got flagged in the system because I had spent millions and millions of dollars on advertising.

That's why I became good at marketing because I realized early on in my 20s, if you can do that, you can do anything.

Exactly.

That's so true.

Good.

So let's talk about this bit about taxes.

Let's, you know, fascinating topic, the mind, manifestation, right?

And I think it's kind of strange for someone in taxes, which is so like analytical data, like this is what it says versus manifestation is literally the opposite, whatever you can imagine.

You have to for local business.

Yeah.

Yeah.

I used to be more like that too.

Cause I was a data scientist.