From Single Mom to Lash Empire Builder
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What inspired Jennifer Wahl to start her lash business?
What lessons you've learned as a female founder?
A lot of people think I'm like this rich person. I'm like, no, I have worked my ass off to get where I'm at. Like I take less money than some of my girls do home sometimes, you know, and we've all been there where at the beginning, sometimes you're not. And I think with the women, entrepreneurship is just hard because of the haters.
Jennifer Wall is a pioneering, innovative and mentorship driven lash artist and entrepreneur and the founder known for her custom lash pads and apprenticeship program in Washington State.
I put an ad out on a Facebook group and I just got eaten alive.
Yeah, people loved it.
just eating alive saying that she's a dumb bitch and just everything else. And I'm like, I don't even like, what? Like, I'm actually like the coolest boss. Like I've never told anybody they can't take time off. I've like literally hardly ever fired anybody. Like I'm, I've taken like all my girls to Vegas. Like I'm a pretty cool boss. I always try to be the boss that I never had. I think that was the hardest thing is just, females just, they can eat you alive online.
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Jordan.
Hello and welcome back to another episode.
I'm sat here with Jen today. She's an entrepreneur, visionary, product owner, innovator, just like all of us. And she has a very successful studio and product line of herself. And we're going to talk about her journey and what she does. So Jen, welcome to the show.
Thank you. Thanks for having me.
So let's talk about it from the ground up. You know, you've built this successful product line and business, but I'm sure it wasn't always that way. How did you tell us the journey? How'd you get into all this?
Well, funny story. My girlfriend was getting married and she said, let's go get Lush extensions. And I said... what the hell's that she said she goes full and i you know youtube was fairly new back then i looked up the video and i was like let me check it out so i went on youtube and i was like because i was in dentistry i go i have those same tweezers i said i literally sit like that all day every day for the last 12 years i could do that i was like let me order some stuff so order some stuff it didn't show up because we ordered it from like china or somewhere crazy
Didn't have Amazon next day back then.
No, didn't have Amazon back then at all. So finally found a place that was selling product. And in that short period, I realized, oh, you have to be licensed in order to order products. So my boss actually at the time was a dentist and she was really cool. And she was like, yeah, use the dental chair and do your friend's lashes. And I was like, okay. So we just kind of whipped it out. And then she went to work the next day. And the next thing I knew, I was basically like a drug dealer. Everybody wanted to come and get lashes. They're like, can you see me? Can you do me? And I was like, Yeah, and I'm like, I have no idea what to charge because there was only one other person.
So this was really at the start of that, you know, big industry now, right? Massive industry. And you were really at the start of it all and doing that.
Yeah, there was only one other person in Washington State doing them.
Crazy.
A lady in Bellevue. And I looked at her prices, which were crazy expensive. And I was like, well, I guess I'll just do a bit less. Less than that, a lot less than that. And then I undercut myself quite a bit because the next thing I knew, I had people coming in and out of my house all day long. to the point where I was like, this actually could make me some money. Like, let me kind of dive into it and see what I can do. And then, you know, tried to quit my dental job, which I did forever. And she was like, you can't leave me. You're like my best assistant. So I kind of tried to do both for a while.
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