Rudy Mawer

And I have some amazing staff that are ex-military too, and they don't have marketing or media experience, but they've got amazing core values.

So I would love to start there, like to summarize, you've been with some of the most powerful people on the planet, right?

And seen some crazy situations.

What are some core guiding values that those successful people have?

Interesting.

Yeah.

And what about, you know, you see so many like little videos online and memes and speeches about, you know, one thing I always talk to my team about is like the saying of how you do one thing is how you do everything.

Yeah.

And I love the speech from the Admiral about making your bed.

I have to recite that and make my team watch it.

And I'm such a big believer, like, my best staff are the ones that don't forget the little reports at the end of the day and the little check-ins, right?

So do you see that in, like, really successful people out of the military as well?

And let's break that down for everyone listening, right?

Because I actually kind of teach my team this in a different way.

Like when we're super profitable and everything's going well, I see people get lazy for us.

And I'm like, guys, you got to pretend like we're losing money.

And they're like, Rudy, why do you need it today?

Why are we rushing?

Because I'm like, it's the little things that add up complacency over time that then turns you from profitable and successful to not.

So can you kind of talk about that a little?