How a Mom of Five Exposed the Beauty Industry
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What is the main topic discussed in this episode?
A typical liquid conditioner is 85% water, which blew me away. There are so many words out there that mean nothing. Salon tested is not a measurable thing. Eco-friendly, not a measurable thing. These are hero claims that companies make and that, you know, to try to sell you a product. There's no back to that. Jennifer Whitmire is a resilient, purpose-driven, and innovative entrepreneur and the founder of Archwood Soapery. Driven by a commitment to natural, toxin-free products, she has built a trusted brand focused on family wellness, sustainability, and quality craftsmanship. All the teachers, they want you to show your work, and they want to see your thought processes. So maybe that's how it came around.
And he's told me, Jen, look for the patterns. That was all I needed to hear. I looked for the patterns and I was able to notice patterns everywhere, with people, with the way that the world works, with product, with every single thing in life, there is a pattern to it.
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. Welcome back to another episode of the Living Your Legacy podcast, the Red Life edition. We're in the midst of Mastermind Week amongst the chaos, but that does not stop our production plans for the inside success. Joining me today is another amazing, powerful woman, Jennifer Whitmire. She is the founder and CEO of... Archwood Soapery and Filthy Vegan. Thank you so much for that. How are you?
What inspired Jennifer to start her clean beauty brands?
You know, I'm just here in the chaos. I'm doing pretty good.
How are you doing? As I'm drowning, you just threw me a lifeline there. Thank you so much. We even have a cheat sheet that is absolutely not necessary. Jen, how are you? Welcome.
I'm great. How are you doing?
Hanging in there.
I'm here in beautiful, super cold Majami.
Majami. Oh, that's the first time I've heard of Majami. Majami. It's up there with Tarjay. Yeah. Jen, I've learned so many things about you. I'd like to start with the fact that you would write your ends backwards.
Yeah. So I could not figure out, I used to, so I, my mom used to make me sit in my room for, you know, like a half hour, 45 minutes. And this was fantastic for me because I would, you know, try to figure out how to write an N the right way. And I probably looked like a big goofball to everybody else. When I was out in public, I do the same thing, like N, N, N, N. Yeah. And I just, you know, I would stare out the window and I would imagine myself jumping to the highest points of whatever I could find, which were trees. That was it. There was nothing out there.
I like the fact that you named your company Archwood Soapery, but there is a backstory to this. There's lore. Talk about this backstory.
Yeah. So, yeah. I, when you're making a stripper name, you have to, it like guides you, you know? So the street you grew up on was one of them. It's like the, what's your Zodiac sign? You know, what color underwear do you have on? So I went with street name because it kind of put together why my company is the way that it is. And, you know, it gave me a name. So I don't
Well, there you go. So you decided to start making soaps and skincare products, not performing on strip clubs.
Right, yeah. Yeah, thankfully. Thankfully, because I had five kids.
Yeah, right on, yeah. If there's one goal every father has is just keep them off the pole. So you're not stripping, but you're a mom and you're making skincare products now.
Holy moly. And stripping.
And stripping only on Thursdays. Currently it's Wednesday. So that's tomorrow. In my jammie.
Yeah.
How did personal health challenges shape Jennifer's business mission?
In my jammie. So I. But you're a chemist. I went to school for dermatology, right? So I always just had a natural knack for certain things. And the only things that ever kept my interest was science. That's it. You know, science, chemistry, any kind of science discipline always stuck with me.
So science and discipline, two very boring things, but you really, really, really enjoy it.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–1:42
2
What inspired Jennifer to start her clean beauty brands?
1:42–4:01
3
How did personal health challenges shape Jennifer's business mission?
4:01–4:53
4
What misleading claims are commonly found in the beauty industry?
4:53–9:51
5
Why is transparency important in building customer trust?
9:51–13:44
6
How can questioning industry norms lead to new opportunities?
13:44–24:17
Speakers
2 identifiedMore from Living The Red Life
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