Russ Cook

I want to progress and be better.

And I would have both of those forces operating on me.

That was big.

I mean, when you start to look at something like Africa 10,000 miles, and I knew I was going to be on the road for, you know, best part of the year.

It's like any challenge in life.

It feels daunting.

You know, if you went back to sort of 16-year-old you and said, you know, look at this challenge ahead of you.

You're going to build a big company, media company.

You're going to go into podcast.

You're going to do the TV.

You go like, wow, it's exciting.

But you go like, fucking hell.

That's like, it's a lot to take on.

So I think...

For me, that scale on that, it can be really exciting, but because it's daunting, I like to just focus on... It can get a bit messy if you look at it all at once.

You don't know what's the first step I'm going to take.

So for me, it was all about just...

This is a big task, but we are just going to break it down into the 20K before breakfast, 20K before lunch, 20K before dinner.

I know I can do that.

So it feels way more comfortable now.