Russ Hawkins

Yeah, so my prior company was a high-performance computing company, and my controller was married to a venture capitalist in the Philadelphia area.

So I had gotten to know him, and when I sold that company successfully, he asked me if I would consider running one of his portfolio companies.

I actually looked at three of them.

And this was the one that I thought had the most interesting technology.

And to me, it was a great technology with poor go-to-market and poor marketing.

And so that's what attracted me there.

The value was in the software, but it was delivered in a piece of hardware.

We put servers out at each grocery store, essentially.

Yeah.

Yes.

So the major shift that we made in 2013 was to focus really more on data analytics and be less video centric.

We thought we could do a better job than what was being done in the marketplace at the time with a technology called exception based reporting, which was being used by many, many large retailers.

And right now, we've proven that.

We came out with a minimum viable product in 2013, and we have evolved pretty significantly since then.

Originally, the use cases were all around loss prevention, but now 80% of my customers use it for operational analytics, merchandising, marketing.

Even the finance organizations use it for a variety of things.

So today it's all about data management and making the data exhaust that all the systems that are operating in these businesses.

We pull them all together and we create value or give the users the ability to create value out of all of that data.

Well, it really depends on the size of the grocer and there's differences in the grocers versus retailers versus restaurants.

So today we have a couple of hundred customers, more than a couple of hundred customers across those three groups in the U.S.