Russ Heddleston

Five and six million.

He is hell-bent on global domination.

We just broke our 100,000-unit soul mark.

Pursuit was a system for human resources to manage their referral programs for employees.

And so it was a very smart way of tracking and understanding who's making referrals, where those people coming from and helping companies just manage that whole process more effectively.

And after running that for a little over a year, we shopped it to LinkedIn and Facebook and decided to go with Facebook.

It was.

We looked at our own numbers and the theory that we had, we had a hypothesis we wanted to test it.

We got 40 companies signed up for the service, a few thousand users, and then the numbers just weren't looking like we wanted them to.

Can you give an example for us?

Absolutely.

So we would look at how many people were being referred and we figured out that they were going out of band.

Like those hires were happening and then we were like, why?

And then we kind of dug into psychology of what we're doing and without it being a separate podcast, basically decided that some of our assumptions were incorrect in our product and that to change those assumptions would be a huge process.

And we were just kind of out at that point.

We'd been doing it a little over a year, raised about 500K.

And Facebook's one of our first customers.

So we went and talked to them.

We talked to LinkedIn about, you know, just like joining them.

Yeah.