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Russ Heddleston

๐Ÿ‘ค Speaker
257 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Um, uh, it is, uh, like do you see any 20 kind of rules here?

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

That's right.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And so it's, especially when we look forward to the next year as we go up market and sell bigger contracts, we used to be 20, 80 and yeah, 80, 20 is, is a good rule of thumb in terms of what we look at.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

We don't focus on the self-serve inbound stuff anymore.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

It's more talking outbound deals.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Um, it totally varies based on the size of team we target.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

So we've run this experiment where we target really big companies, you know, like hundred K plus deals and looked at how long those take.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And we've targeted really small deals and we look at how long those take.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

We actually haven't found that a big difference in terms of time between, uh, we, we go by the number of salespeople using the product as our, what do you charge by that Russ?

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

It varies between $50 and $90 per user per month, depending on if there's screen sharing, if there's Salesforce involved in there.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

I think it comes out to around like $70 or $80 a user a month.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

So let's just say roughly $1,000 a user a year.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

We, for our outbound, only target teams of 30 and above.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

So that'd be about $30,000 a year, an annual contract value for that.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

We found that like selling to a team of 10 is the same amount of time as selling to a team of 30.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And if you have outbound, it's expensive.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And so, you know, it needs to make sense.