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Russ Heddleston

๐Ÿ‘ค Speaker
257 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

What we saw was that salespeople do use DocSend and they use it kind of forever.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Yep.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Salespeople are kind of similar to people fundraising.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

You're both selling something of high value.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

You have to have assets that describe the value that you're bringing and you're trying to get a transaction done.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And there's a lot on the line.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

So you want to make sure that the up-to-date thing is always seen.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

You want to understand who's looking at it, who cares, who doesn't care.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

It's broken out in tiers.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

So there are basically two businesses we have.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

One is the self-serve business.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

You can still come to DocSend and you can still sign up and pay us $10 a month.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And that's great.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Please do that.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

It's an awesome product.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

What we found was that we need to go after bigger teams and that the problem we solve is even more pronounced at large sales and marketing teams where marketing doesn't know what content sales is using and sales has a really hard time just

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

finding and sending the content they need to, to close deals.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

Um, and so all the tracking is involved in that, but it's, it's kind of a multiplayer game that we play.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And so that's the enterprise plan we have.

SaaS Interviews with CEOs, Startups, Founders
EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston

And that's where we make most of our money today.