Russ Perry

Yeah.

We'll be doing 14 million.

It depends on the time horizon.

So of the first year or month zero through 12, it's going to be

Around 50%.

And I'm going to explain something on the back end because these numbers might seem a little scary to an average SaaS business.

Lifetime signups, it's 25%.

We will retain 25% of our signups for life.

But we really focus our sales strategy on multi-month and annual plans.

So we will, you know, our numbers, we might have a client that, you know, would normally only stick around for three, four, five months.

But we really aggressively look to sell them on a full discounted 12 month plan their first 90 days to capture that full revenue.

And that's just learning about the utilization of design.

It's not a sticky service like an accounting tool or some other thing.

So we have to have a much different approach on how we capture that revenue from a client because we know at some point, they might just change their mind and not want to use us anymore.

We have a whole categorization of happy churn.

I love you.

You guys are amazing.

My project's done.

Okay, including the 470 outsourced kind of designers, managers.

We categorize it as HQ because we do have a few people outside the US on that side, sales, marketing, engineering, customer support, and then production.